Customer discovery doesn’t begin with surveys or interviews—it begins with you. In this episode, I share how to tell the difference between a customer and a user, why your first customers should come from communities you already know, and how to evaluate whether you’re solving a pain or offering a gain. We also dive into the role of the “Best Current Alternative”—what customers use today—and why it sets the baseline for your idea’s value.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.