It’s Time to Reframe PR — Go Beyond the Messenger Role
If you’re a PR professional tired of being seen as just the company’s messenger service or the cleanup crew after a crisis, this episode is for you.
PR pros in numbers are crying out to be rightly recognized as strategic-management professionals — yet too often, we’re left out of the early conversations where our knowledge, experience and insights can make the biggest difference.
In this episode, we dive into a pivotal true story and share five crucial strategies from the PR Pro’s Reframe Playbook to change the conversation about what you do.
These are real, applicable approaches you can use in your job every day to transform the way your organization views and leverages you, your team and your public-relations expertise.
Listen today -- and start changing the conversation about what PR truly brings to the table.
BONUS RESOURCE: If you’re new to IT’S A PR THING or if you’re looking for a proven path to make your PR team more effective, check out the free resource: 10 Strategies to Transform Your PR Function. It’s a collection of deeper-dive episodes organized to help you rethink how you implement PR in your job everyday. Click the link above and download the free resource.
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to podcast@prthing.com We would love to hear from you!
HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.