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October 15, 2025 68 mins

Meet Jordan Butler - Founder of JHB Tattoo Removal

Welcome to the INSLATT (It's not so lonely at the top) Podcast!  In this episode, I interview Jordan Butler.  

JHB Tattoo Removal was founded in 2009 by Jordan Butler, beginning in a small rented room in rural Norfolk. What started humbly has grown into one of the UK’s busiest and most trusted tattoo removal clinics, now based in Peterborough. With over 15 years’ experience, JHB has built a reputation for excellence, backed by more than 400 five-star reviews and 1,500 active clients.

 

Jordan’s work has been featured by BBC One and CNN, and the clinic invests heavily in industry-leading technology—over £250,000 in advanced lasers like the Candela PicoWay and Cynosure RevLite—delivering safe, effective results trusted nationwide.

 

Links for Jordan: www.jhbtattooremoval.co.uk @jhb_tattooremoval

 

Key themes for todays podcast;

 

Jordan highlights challenges he faced during a BBC Morning Live appearance related to tattoo removal, emphasizing the need for better footage access and demographic insights.

 

The flagship tattoo studio, aims to lead the tattoo industry in Peterborough while integrating tattoo removal into its culture.

David Beckham's role, identified as a catalyst for tattoo acceptance, contributing significantly to the industry's growth and shifting client expectations towards personalized designs.

A £250,000 investment in advanced laser technology, including the Cynosure Rev Lite, marked a turning point after a 12-year period of stagnation in business growth.

The tattoo removal process typically requires around 10 treatments, with specific challenges noted for hand tattoos and certain colors like yellow being particularly difficult to remove.

Personal development emerged as a key theme in todays podcast, with Jordan sharing a

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