#22 Marketing 101 with Taylor Miller

Welcome to Episode 22 of the It's Your Neighbor Podcast! This week, we’re excited to feature Taylor Miller, the founder of Miller Highlights, as we dive into the essentials of marketing for small businesses, with a special focus on real estate. In This Episode: - Authentic Marketing: Taylor explains why being genuine is crucial for building trust and establishing a strong brand presence. - High-Quality Content Creation: Get expert tips on creating engaging videos and photos that truly connect with your audience. - Value-Add Strategies: Learn how to distinguish yourself in a competitive market by providing unique value to your clients. - Becoming a Local Resource: Discover the benefits of positioning yourself as the go-to expert in your community. We also talk about Taylor’s latest documentry project, "24 Hours: A Second Chance At Life," and the power of storytelling. Miller Highlights' Approach: Taylor's success stems from focusing on four key elements of marketing: education, entertainment, inspiration, and what you offer (your sell). By integrating these elements, Miller Highlights has crafted a winning formula for impactful marketing. Why Listen? Miller Highlights is an award-winning marketing agency, recognized with the Best of the Bay WI Community Choice Award in 2023 and nominated again this year. Taylor’s approach has made her a standout in the industry. Whether you're a real estate professional or a small business owner looking to elevate your marketing game, this episode is packed with actionable advice and inspiration. Links: -Visit Miller Highlights - https://www.millerhighlights.com - 24 Hours Documentary Premiere Party at Silverspot Cinema https://galleries.vidflow.co/24hours  It's Your Neighbor Podcast - Presented by Take Action Realty, celebrating the awesome neighbors making a difference in your community. Visit https://tarealtygroup.com