Al Kingsley and Matt Jessop interview Richard O’Neill MBE – Author, master storyteller, founder of Lumberjunkers, visiting professor at Durham, campaigner for men’s health.
🔑 Episode Highlights:
Storytelling as the heart of communication: Richard shares how his Romany upbringing shaped his love of oral storytelling and literacy. He argues that storytelling develops oracy, confidence, and resilience—vital human “soft” skills often overlooked in education and business.
Woodwork + Word work = Learning through making: His Lumberjunkers project combines woodworking with storytelling. Children build physical items (like shelves or mirrors), developing pride, persistence, teamwork, and creativity. It’s particularly impactful for girls and students who don’t always shine in traditional classrooms.
Storytelling in business and digital age: Richard explains how storytelling makes data and business pitches more relatable and memorable, as well as how it helps children critically evaluate narratives in our information-rich, tech-driven world—an important element of digital citizenship.
Useful tech vs. gadgets: All three agree technology should serve a clear purpose rather than being used for its own sake. Human connection and practical skills remain key in an increasingly digital society.
Broadening the curriculum: Discussion about how narrowing education to core subjects sidelines creativity, arts, and practical skills—areas that foster resilience, innovation, and career pathways in creative industries.
Mental health & initiative: Richard recounts how he founded National Men’s Health Week, stressing the importance of taking initiative and showing children they can lead change in their communities.
Hybrid learning & flexibility: Richard draws parallels with nomadic communities who’ve embraced hybrid learning for decades, suggesting schools could learn from this model to support experiential education.
Paperwork/data nobody ever looks at.
Overly rigid systems that restrict teacher and student agency.
“Useless” tech that serves no real learning purpose.
“Storytelling isn’t just a skill; it’s the beating heart of human connection. Stories build resilience, empathy, and pride—and help us make sense of our world.”
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.