In this powerful episode of the Joyful Money Podcast, I sit down with Laura Patterson, founder of Vision Edge Marketing, to dive deep into what it really takes to build a sustainable, customer-centric business that thrives for decades.
Laura has been an entrepreneur since 1999, after a high-level corporate career at Motorola. She brings decades of wisdom and real-world experience helping B2B companies create data-driven strategies that drive growth and impact.
We discuss:
✨ Why most businesses fail in the first few years ✨ The real reason staying in business is harder than starting one ✨ How to design a strategy that’s rooted in customer value ✨ The biggest mistake coaches and consultants make when building offers ✨ The difference between strategy and tactics—and how to avoid random acts of marketing
🎁 Laura’s FREE GIFT: Download the “Accelerate Your Journey to Customer Centric Growth” worksheet 👉 https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/ 📚 Read Laura’s blog on strategy, advisory boards, and customer personas 👉 https://visionedgemarketing.com
🔗 Connect with Laura: 📧 Email: laurap@visionedgemarketing.com 💼 LinkedIn: https://www.linkedin.com/in/laurapattersonvem/
💬 If you’re a coach or service provider ready to scale to $10K months with premium clients, apply for my 6-month program: https://explore.joyrowland.com/linktree/
💖 Please like, comment, and share this episode with a fellow entrepreneur. Don’t forget to subscribe for more interviews and insights that help you build a joyful, profitable business!
#Entrepreneurship #BusinessStrategy #CustomerCentricity #JoyfulMoney #LauraPatterson #VisionEdgeMarketing #PremiumClients
💌 DM me on Instagram if this episode resonated with you or you want to share your ahas: https://www.instagram.com/joy.rowland_/
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🧠 If you loved this episode, please: 1. Like the video 💖 2. Leave a comment with your biggest takeaway 3. Share it with a fellow business owner 4. Subscribe and turn on notifications 🔔 5. Leave a review on Apple Podcasts
Let’s create money with ease, flow, alignment... and a whole lot of JOY!
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✔️ Watch on YouTube: https://www.youtube.com/@JoyRowlandx?sub_confirmation=1
✔️ Connect on LinkedIn: https://www.linkedin.com/in/joyrowland/
✔️ Visit the Website: https://www.joyrowland.com/
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#salesmindset #businesscoachforwomen #moneyenergetics #10kmonths #neuroscienceandmoney #cbtformindset #joyfulmoney #businessgrowth #ceomindset #servicebasedbusiness #highachievingwomen #faithbasedbusiness #moneyhealing #scaleyourbusiness #longformcontent #SuccessInBusiness #BusinessGrowth #EntrepreneurMindset #HighTicketClients #VisibilityMarketing #ScalingYourBusiness #OnlineCoaching #AbundanceMindset
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