Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business.
They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up.
They also discuss sales management: daily huddles, call coaching, KPIs on display, hiring and incentivizing reps, and when to outsource or use targeted tech to improve results.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Herd with Colin Cowherd
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.