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April 17, 2025 8 mins

In this powerful episode of Just Like That, Only Different, Chase Gruening breaks down what it takes to be an "Agent of Expansion" someone who doesn't rely on just one strategy but builds a scalable business through diversification, multi-touch follow-ups, and a relentless drive to dominate the industry.

If you're tired of inconsistent sales, struggling to scale, or looking for a way to turn one client into multiple revenue streams, this episode is for you. Chase reveals the secrets behind creating multiple touchpoints, leveraging different lead sources, and executing high-frequency follow-ups that drive results.

What you'll learn in this episode:

-Why the most successful agents and entrepreneurs are multi-dimensional

-The importance of diversifying lead sources like TV, social media, mailers, billboards, and more

-How to build a high-converting follow-up system using texts, calls, emails, and even gifts

-Why frequency matters and why it takes at least seven touches to convert a lead into a client

-How to track lead sources and optimize conversions

-The game-changing concept of portfolio diversity and how one lead can turn into multiple sales

-Why most salespeople fail because they don't have a system for follow-ups

-The mindset shift needed to grow from a one-trick agent to a business powerhouse

This episode is packed with real-world sales strategies, actionable tips, and proven frameworks to help you scale your business, close more deals, and create a long-term revenue machine.

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