Is the "stay hard" gospel pushing you toward bankruptcy...of body, bank account, and spirit?
In this incendiary episode of King Moves, entrepreneurs Ethan King (Atlanta) and Justin King (Cape Town) flip the script on the cult of endless grind preached by David Goggins and the Iron Cowboy.
They argue that for 99% of us, mimicking ultramasochists could be a shortcut to knee surgery, divorce, and burned‑out businesses.
Justin brands the movement performative suffering, exposing how social‑media hero worship turns self‑harm into a virtue signal.
Ethan reveals why raw desire without strategic exits is just ego dressed as courage.
Together they lay out the heresy: real champions know when to quit, and live to win the next round.
What you will learn in this episodeHow to detect performative suffering disguised as “toughness”
When to quit earlier and still be taken seriously
How to convert pain signals into smarter pivots
How to build resilience that scales with age and ambition
How to turn less grind into more profit
Is David Goggins‑style grind useful—or reckless—for entrepreneurs?
What’s the ROI of quitting before you break?
How do you separate ego from legitimate endurance?
Can you lead teams without glorifying sleepless martyrdom?
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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