Lab Coat Agents Podcast
Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.
Episodes
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Andrew Flachner, co-founder of RealScout, on how AI is changing the way consumers search, evaluate, and transact on homes—and what that means for agent workflows.
They discuss the rise of micro-level housing data and AI-driven search tools that let people run complex questions through natural language, making discovery faster and more persona...
In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with Trent and Karissa Zimmer to unpack the modern shifts shaping real estate—from industry consolidation to the rise of leverage, lifestyle design, and AI-driven efficiency.
The conversation opens with a look at major acquisitions, including eXp’s purchase of NextHome, and what it signals about brokerages moving toward diversified models and ...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin are joined by top-producing team leader Janki Patel to break down how she’s built a leveraged, service-first business—using systems, data, and smart tech to convert high-intent online leads.
The episode opens with a discussion on the Real Brokerage acquisition of ReMax, including what it signals about tech-forward brokerages integrating traditional ope...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Michael Perna, a top-producing team leader who’s been navigating real estate since 2001, on what’s changing fastest right now—and what agents must do to stay visible.
The conversation focuses on the rise of AI-driven search and AEO (AI Engine Optimization) and how it’s reshaping lead generation. Perna explains why most agents are essentially ...
In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada reflect on the real intersection of life and business—starting with a personal story about stepping into unexpected caregiving during a family health crisis, and how moments like that force you to rethink priorities, support systems, and stability.
From there, the conversation turns to how AI is reshaping client communication, including the strategy of...
In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with real estate expert James Shaw to break down the habits and strategies that keep agents productive—and profitable—during market shifts.
They start with Gary Vaynerchuk’s take on high-volume content and why consistent posting helps you learn what actually resonates with your audience. From there, James explains why agents should prioritize ...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin are joined by sales expert Phil M. Jones to break down what real estate looks like as AI rapidly changes lending, operations, and consumer expectations.
They discuss how AI is already being used to underwrite mortgage loans in seconds and automate administrative work—while stressing that complex files still require human oversight and judgment. Phil ar...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin sit down with Tina Beliveau to unpack how she shifted from the traditional real estate grind into a modern, relationship-driven model powered by community and smart automation.
The conversation opens with a viral story about a homeowner using ChatGPT to sell his house, leading into a practical discussion on where AI fits in real estate today—and where ...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Alex Rivlin, a real estate pro with a strong background in tech and entrepreneurship, on what today’s market signals are really telling agents—and how to use AI without losing the human edge.
The conversation opens with recent trends, including a surge in Google searches from homeowners who feel “stuck” and the way rising mortgage rates are i...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin unpack the controversy around a Redfin + Compass partnership that enables sellers to hide key listing details like days on market and price history. The hosts discuss why limiting that data reduces transparency for consumers and raises bigger questions about the long-term efficiency and value of the MLS.
Then, guests Matt Witte and Deborah Lucci share ...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin discuss the evolving role of AI in real estate—specifically why agents should avoid generic “AI slop” and instead use AI to amplify their real voice, expertise, and local credibility.
They also break down economic signals from the latest Federal Reserve minutes, discussing what they suggest about potential future rate cuts and how that could impact mor...
In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin break down current market signals—including a notable drop in home sales paired with a rise in housing affordability—and what those trends actually mean for agents on the ground.
They also address a viral (and false) statistic about agent failure rates, clarifying that the majority of active professionals are still closing deals—and that the real oppor...
In this episode of the Lab Coat Agents podcast, marketing expert Austin Armstrong joins the hosts to break down how real estate pros can use AI to automate the tedious work—without losing the personal voice that builds trust.
Austin shares practical, high-level tools agents should be watching, including Syllabi, which can generate video content directly from property listings, and emerging “vibe coding” platforms that let non-techn...
In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada break down major industry shifts and legal pressure points shaping how agents operate today—starting with a RESPA lawsuit involving Rocket Mortgage and allegations of steering clients toward in-house lending, raising concerns about referral practices and compliance.
Guest Shaun Rawls introduces the Energy Quadrant, a practical framework for evaluating ...
In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada interview real estate agent and coach Taley Hunt on how she built a high-performance business through organic social media and community-driven networking—without relying on paid leads.
Taley breaks down the habits and systems behind her rapid growth, sharing how she entered a new market and scaled to hundreds of closings annually by building trust at ...
In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with Southern California agent and broker Selene Hanna to unpack what’s working right now to build a real estate brand on Instagram—and convert attention into real conversations and clients.
Selene shares her content framework for growth, including why she focuses on 10 scripted short-form videos per month (shot in two sessions of five), how s...
Real estate veteran Chris Heller joins Nick Baldwin and Tristan Ahumada to break down the biggest shifts agents are feeling right now—policy pressure, changing market dynamics, and the rapid rise of AI in everyday workflows.
The conversation opens with a debate around proposals that would restrict institutional investors from buying single-family homes, and what that could mean for housing affordability, inventory, and the rental m...
Jeff Bray, a Florida-based agent who transitioned from corporate sales into real estate, joins Nick Baldwin and Tristan Ahumada to explain what drives business growth in a changing industry. The episode covers the market implications of the Compass and Anywhere merger and how consolidation may impact consumer choice, competition, and innovation.
Jeff shares the framework that helped him reach high production within his first three ...
Nick Baldwin, one of the founders of Lab Coat Agents (along with Tristan Ahumada), sits down with Matt Miale of the Miale Team and Livian to reveal how high-performing real estate teams leverage client events to generate repeat business, referrals, and long-term relationships. Without cold calling.
From intimate “drop-by” events to massive VIP experiences like Harvest ...
Leo Pareja, CEO of eXp Realty, joins Nick and Tristan for a grounded conversation about what’s actually changing in real estate—and what isn’t. As platforms like Google move closer to integrating property listings directly into search, the pressure rises for portals, brokerages, and agents to rethink how they stay visible, trusted, and chosen.
The episode explores how AI-driven tools and digital content have shifted the lead genera...
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