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May 9, 2025 32 mins

Summary

This episode explores practical solutions for real estate agents to strengthen client trust, communicate value, and stay competitive amidst legal challenges and tech disruptions.

Highlights 

Competing in a Commission-Challenged Market:

* Agents need stronger messaging around their role and contributions

* Tools like digital presentations and closing reports are vital

* Adapting to consumer expectations and legal changes is non-negotiable

* Retention hinges on personalized follow-up and proactive engagement

Flexible pricing models for tech adoption in brokerages

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Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.

What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.

Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.

Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.

They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.

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LabCoatAgents is not in the business of providing personal, financial or investment advice and specifically disclaims any liability, loss or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms.

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