In this episode of Lawyers Who Learn, David Schnurman speaks with Robert Hanna, founder of KC Partners legal recruiting and host of the Legally Speaking podcast, one of the legal industry's most successful shows with nearly 400 episodes across 6,500+ cities worldwide.
Robert shares his journey from working at traditional legal recruitment firms to building his own company and becoming a digital media powerhouse. He reveals how testing content on LinkedIn in 2019 led to creating the Legally Speaking podcast as a business development tool – a strategy that transformed both his recruiting business and personal brand.
The conversation explores Robert's innovative approach to podcasting, where instead of cold calling for clients, he invites law firm partners to be guests, providing them with valuable marketing assets while building relationships that convert to business. This "give first" mentality helped him land a major sponsorship deal with Clio in 2021, just two years after launching.
Throughout the discussion, Robert shares personal insights about his grandfather's legal legacy and how it drives his mission to "build a kinder, more collaborative, future-proof legal community." He emphasizes the importance of finding your "why" – noting that "your why should make you cry" – as the foundation for persevering through business challenges.
The episode concludes with practical advice on building a personal brand, the power of creating mini-series content, and why "the magic you're looking for is in the work you're avoiding" – particularly when it comes to embracing AI and digital transformation in the legal industry.
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