EP01: NutraCode CEO Shaun Ahuja on Innovation in Supplement Delivery Systems

“I think there will be an ever-growing interest in wellness, but also in how supplements will propel us forward into the next decade, century, and beyond,” says Shaun Ahuja in this first episode of “Leading for Wellness.” Host Liesl Bernard, CEO of Kalon Executive Search and Staffing, sits down with Shaun to talk about his journey as the founder and CEO of Nutracode, a New York-based company known for its innovative supplement delivery systems.

 

Shaun talks about how Nutracode is pushing the boundaries of supplement innovation by developing formats like liquid and beadlet capsules designed to boost both effectiveness and consumer appeal. He shares how creativity plays an important role in product development and how his team works closely with clients to bring cutting-edge solutions to market. Reflecting on the industry’s rapid transformation, especially in a post-COVID landscape, Shaun envisions a future where personalized supplements, driven by advancements in AI and biotechnology, reshape the way we think about wellness.

 

How does Shaun maintain balance while running a company? In this episode, he also opens up about his wellness routine and the habits that help him stay grounded. Tune in for a conversation on industry innovation, plus get an inside look at the wellness practices Shaun swears by—showing just how essential holistic health is for both personal and professional success.

 

Quotes

• “Our customers are very much big on creating something brand new from scratch that’s never been seen before in the market. And I think that’s what drives their success and what motivates myself to also infuse some of the creativity into the products that we make.” (01:50 | Shaun Ahuja) 
• “We can create peppermint oil beadlets, which are great for digestion. And that protects the actives and it protects you. And it’s also a more optimal method or mechanism to deliver it for the purpose it’s meant to.” (04:50 | Shaun Ahuja)
• “Yoga, I found, is probably the greatest agent for de-aging or longevity. Yoga might be the number one natural remedy.” (07:03 | Shaun Ahuja)
• “The supply chain, you know, you think of it as a chain, but it’s actually more like a circle. We’re all in this together. I know it sounds kind of ‘kumbaya,’ but it’s funny because you never know when your vendor or your client might reverse roles. Your client could become your supplier, or vice versa. That’s actually true for us—we even have some of our competitors who are our customers. It’s unusual how business works or goes through cycles. So, the moral of the story for me is: work with people you get along with, respect everyone, and give back and forth.” (10:48 | Shaun Ahuja)
• “I think there will be an ever-growing interest in wellness, but also in how supplements will propel us forward into the next decade, century, and beyond.” (24:53 | Shaun Ahuja)

 

Links

Connect with Shaun Ahuja:

https://nutracode.life/

Mail: [e-mail]

 

Connect with Liesl Bernard:

https://kalonstaffing.com/

https://www.linkedin.com/in/lieslbernard/

Podcast production and show notes provided by HiveCast.fm