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April 12, 2025 36 mins

Projects live or die by relationships, so you need to get stakeholders on your side. There are no “A***holes” in business, only people with different experiences, capabilities, stresses and styles than me (some of whom may appear to be a bit A***holish, even quite a lot of the time) — everyone has their reasons. Assume good intent and see the world from each stakeholder’s perspective (even the frustrating ones). Figure out who really has a stake in your project and then think about different ways to communicate, handle conflict, and turn difficult people into collaborators. Mastering this human element transforms stakeholder management from a headache into the heart of project leadership—because when people are with you, even big challenges get easier.

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