A Smart Perspective with Federico Benassi

While Per was stranded mid journey thanks to a cancelled flight, the team flew into Bologna, Italy – known as Motor Valley: the land where speed was born. We took the unique opportunity to get behind the doors of Ducati HQ, and the chance to speak with Federico Benassi, Ducati Corse Race IT Manager.

 

In this slightly different format, Federico enables us to dive into the world of motorcycle innovation and the relentless pursuit of speed. From the evolution of bikes through cutting-edge technology to the secrets behind building a winning team year after year, we learned more about the high stake’s environment of MotoGP and the challenges that come with always thinking about how to improve technology on and off the track. 

 

Federico explains how he combined his love for bikes and technology into a dream career, offering insights and advice for anyone looking to follow in his footsteps. He also shares his thoughts on the role of AI at Ducati Corse - not as a job replacer, but as a tool to push the boundaries of what’s possible, faster than ever before. But does all this tech take away from the pure joy of riding? And what is it about Italians that fuels their passion for speed and success?

 

Special thanks to the Ducati team who allowed us to record this episode during a very busy week. Find out more about Lenovo’s partnership with Ducati Corse here: https://news.lenovo.com/tag/ducati/