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April 22, 2025 43 mins

In this episode, I sit down with one of the most powerful marketers I know—Julie Leffler, founder and CEO of Big Hype Marketing. She’s built a creative agency that’s helping lawyers, doctors, and small business owners go from invisible online to top-of-mind in their markets.

We get real about what branding actually is and why most business owners are posting content but still not getting remembered or referred. This episode will challenge the way you think about websites, social media, and what it really means to build trust online.

But it’s not just marketing fluff—we break down:

  • Why most CEOs sabotage their own brand (without knowing it)
  • How to build trust online without sounding like a sales robot
  • The secret to helping camera-shy professionals shine on video
  • Why your website isn't enough anymore (and what to do next)
  • The social media strategy that builds relationships, not just likes
  • What every small biz owner needs to understand about ROI

This episode is for real estate pros, mortgage advisors, law firms, or any small business owner trying to get out of the noise and actually connect with people.

Whether you’re building a brand from scratch or just want to show up more consistently—this one is loaded with value, clarity, and a few good laughs too.

Connect with Julie:  🌐 https://bighypemarketing.com 📱 @bighypemarketing on all platforms

Need help with a home loan? https://truepointlending.com

Need creative financing or non-traditional lending options? https://mortgagenicheadvisor.com

Chris Chudacoff Social: YouTube: @cchudacoff LinkedIn: https://linkedin.com/in/chris-chudacoff-80a7865 Instagram: https://instagram.com/cchudacoff

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