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LGBTQ+ Advertising, Marketing & Business Podcast - Tune in for insightful discussions related to LGBTQ+ advertising, marketing & PR, with a focus on both small business and large brands targeting the LGBTQ+ community online.
Episodes
The IGLTA will hold its 2024 global conference in Osaka, Japan, marking the first time the organization will host the event in Asia. Osaka was selected because of its commitment to inclusivity and its welcoming LGBTQ+ community, which is the second largest in Japan after Tokyo. Osaka has a range of initiatives to support LGBTQ+ individuals, including the LGBT Leading Company initiative, which evaluates organizations on their practi...
The popularity of Grindr, an LGBTQ+ dating app, has been declining due to recent product issues and increasing costs. As a result, other dating apps like Taimi and SCRUFF are vying for the top spot in the LGBTQ+ dating app market. While Grindr's focus on monetization has led to higher subscription prices and limited free features, competing apps like SCRUFF and Sniffies are emphasizing user experience and accessibility.
X (formerly Twitter) suspended over 200 LGBTQ+ marketing accounts back in July 2024 without explanation. The suspensions have sparked controversy and accusations of censorship, particularly as they occurred after a successful Pride Month campaign by Pink Media, the network behind the suspended accounts. Join us as we chat about the lack of transparency from X, the impact on LGBTQ+ visibility, and the growing concern about the platf...
The larger story that's been taking hold earlier this year is how larger companies and brands have taken a few steps back with their LGBTQ+ outreach this year, and it's been the power of LGBTQ+ small business that has really risen to the occasion when it comes to helping support LGBTQ+ media, marketing firms and LGBTQ+ non-profits.
To learn more about the LGBTQ+ marketplace, go to PinkMedia.LGBT
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