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August 11, 2025 51 mins

In this episode, Christine Perfetti sits down with Meena Kothandaraman, co-founder of Twig + Fish Research Practice and a pioneer in UX research to explore why the most valuable thing researchers is connection, not just answers to study questions. Meena shares her journey including human factors work, motherhood, and leading a micro-agency focused on the power, positioning, and practice of qualitative research. She discusses how alignment unlocks better outcomes, why patience and confidence are essential for researchers, and how she is inspiring high school students through work with Boston Public Schools. Meena’s message for researchers: Your superpower is connecting people: to ideas, to each other, and to a deeper sense of purpose. "You have the power to bring people together, not to push them apart."

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