Local SEO: The Expert’s Guide
Where local SEO meets expert insight! Join Joy Hawkins and Colan Neilsen, renowned local SEO specialists from Sterling Sky, as they share tested strategies, research-backed tips, and industry updates to elevate your local search game.
Episodes
📈 Want to boost your Google rankings without hiring an SEO agency? This video reveals easy, actionable strategies that deliver real results—from improving reviews and tweaking title tags to optimizing your website menu. Listen now and start implementing today! 💥
🔍 Why Is SEO So Expensive? A Deep Dive into Real Costs and Risky Tactics Think SEO is pricey? This video reveals the hidden costs behind top-tier SEO—from salaries and software to risky tactics you should avoid. Learn what your money really pays for, how to spot red flags, and why ethical SEO wins long-term. 💡 Listen till the end for expert insights and must-know cautionary tales.
In this video, we reveal 10 local SEO tricks that sound crazy but work wonders to boost your rankings and get you noticed. From all caps in title tags to the magic number of Google reviews, these strategies can completely change your local SEO game. Watch the full video for all the details, and don't forget to try them for yourself!
Google Business Profile verification can be frustrating, but we've got you covered with 9 insider tips that will save you hours and make your verification process smoother. From Gmail mistakes to avoiding re-verification triggers, we share real-life success stories and tricks you won’t find elsewhere. Whether you're dealing with phone verification or troubleshooting issues, this guide has everything you need!
Discover 5 insider Google Maps SEO secrets they don’t want you to know. From keyword boosts in business names to hidden ranking killers, we share real test results, fixes for broken booking links, address visibility hacks, and why your reviews may vanish. Watch now to rank higher, get more leads, and outsmart Google’s own advice!
Struggling with local SEO despite all your marketing efforts? This video uncovers hidden ranking killers—like business location issues, keyword tricks, fake reviews, and outdated citation strategies—and shows you how to fix them fast. Packed with real-world examples and no-fluff advice. Watch now to unlock your visibility! 💥
Learn how to grow a successful local SEO agency without contracts, gimmicks, or generic hacks. For more 👉https://www.sterlingsky.ca/starting-local-seo-agency/ Joy Hawkins shares proven strategies for lead generation, acquisitions, niche focus, and hiring experienced talent. Get practical insights from real lessons and mistakes—perfect for SEO pros and agency owners.
In this episode, we reveal essential SEO tools to help you boost your rankings, optimize content, and track progress effectively. Discover Local Falcon's ranking insights, how to generate content ideas with Scraper, optimize click-through rates, and track local SEO performance across different locations. We also dive into Ahrefs for link-building analysis and competitor tracking. If you’re serious about improving your local SEO, th...
Struggling with content that doesn’t rank? Learn the overlooked SEO tactics that actually work—like using real stories, strategic link building, and smarter review strategies. We break down case studies that prove results: 350% traffic gains, 57% more conversions, and top rankings in Google. Watch to fix what’s holding your SEO back.
One hidden setting in your Google Business Profile could be killing your local rankings. This video breaks down the key profile fixes—from choosing the right category to adding UTM codes and managing reviews—that can boost visibility fast. Stick around for the final tip that could quietly give you the edge. Drop a comment with what surprised you most and subscribe for more SEO tips!
Learn from 7 costly local SEO mistakes that can destroy your rankings—like review gating, overusing AI images, or ignoring mobile rankings. See real-world examples, data-backed tips, and what not to do to stay in Google’s good graces. Don’t risk your visibility—watch now to protect your local SEO strategy!
In this episode, we explore three free tools that can save you time and improve your local SEO strategy. For more 👉🏻https://www.sterlingsky.ca/top-3-free-local-seo-tools/ The tools help you optimize your Google Business Profile, track SEO results, and simulate searches from specific zip codes. By the end, you'll know exactly how to streamline your SEO efforts and achieve better results with minimal effort.
Discover 5 powerful local SEO hacks you probably haven’t tried—one can boost your rankings in just 10 minutes! Learn how to optimize footers, target broader geographies, recover lost reviews, and more. These data-backed strategies helped businesses dominate search results fast. Ready to outsmart Google and your competitors? Watch now and implement today!
Discover how four powerful SEO tactics transformed a law firm’s lead generation, expanding their reach and boosting revenue. From practitioner listings and local service ads to local expansion and timely mass tort content, these strategies led to massive growth. If you're a local business, especially in the legal field, you can replicate these methods to dominate your market and generate more leads.
Is ChatGPT search really a threat to Google or just hype? We dive into real-world data, comparing Google vs. ChatGPT traffic, and reveal how small businesses can adapt. Learn why Bing matters and get a bonus tip to stay ahead of AI-driven search trends. Don't miss this actionable breakdown—watch now and future-proof your SEO strategy!
Having multiple Google listings might seem like a traffic booster, but it could actually be hurting your rankings. In this case study, an orthodontist’s search visibility was suffering due to competing practitioner listings. After removing one, his ranking jumped, proving Google’s filtering system can penalize duplicate listings. Want to know if this is affecting your business? Watch now and learn how to fix it!
Are outdated Google reviews hurting your business? For more 👉🏻https://www.sterlingsky.ca/why-google-highlights-old-negative-reviews/ This video dives into Google's "featured reviews" and reveals why old, negative reviews might still haunt your brand. Learn how these outdated highlights can mislead potential customers, why Google might prioritize negative reviews, and discover the rare ways to force a refresh. Share your experienc...
Using stock photos can hurt your SEO if Google already has copies of the same image elsewhere. For more 👉🏻 https://www.sterlingsky.ca/stock-photos-vs-real-photos/ This video explores real-world cases where businesses lost rankings due to stock images and how using unique, relevant images helped them recover. Learn how Google's image filters work, why originality matters, and how to check your image traffic in Search Console. Want...
an publishing hundreds of AI-generated service area pages skyrocket your site's SEO? Not always! In this video, we explore a real-world case where a business published 200+ AI-driven pages, hoping for massive traffic, only to see zero impact. Learn why Google's indexing standards require unique, valuable content and how to avoid SEO pitfalls when using AI at scale. Stay tuned for insights on balancing AI content with quality to boo...
Does Listing Business Hours Affect Google Rankings? For more 👉🏻 https://www.sterlingsky.ca/is-listing-business-hours-crucial-for-rankings/ Is your Google Business profile ranking unpredictable? In this video, we reveal how listing or omitting business hours impacts rankings. Through testing, we found that removing hours can hurt rankings, while listing 24/7 availability may provide an edge—if you can answer calls. We also share a...
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