Elevate Your Brand: Sales Strategies for Success

Love Your Sales Podcast welcomes Ryan Chute, the Wizard of Ads, to discuss the critical elements of sales and marketing success. Leighann and Ryan dive into the concepts of brand culture, the importance of simplicity, and how to create authentic connections with customers. Ryan shares insights on how companies can stand out by aligning their internal cultures with their external branding and marketing efforts. The conversation highlights the significance of being "sales ready" and the impact of a unified, consistent presence across all channels. Tune in to learn how to make your sales process effortless and elevate your business to new heights.

Contact Ryan Chute

LinkedIn - https://www.linkedin.com/in/wizardryanchute/

Website - linktr.ee/ryanchute

Email - [e-mail]

 

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Leighann Lovely: Welcome to another episode of Love Your Sales. I am so excited today.

I am joined by Ryan Chute, the wizard of ads, a visionary in entrepreneurship. Welcome Ryan. Thank you so much. How are you? I'm doing well. Thank you for asking. So, Ryan, why don't you, you know, ex kind of expand a little bit on, um, what the Wizard of Ads is.

Ryan Chute: I'm a, I'm a partner within the [00:02:00] Wizard of Ads that, basically helps businesses, uh, build their brands and take them from, unknown names or, or name recognition through to.

Being, becoming a household name. And really what we're trying to do is elevate the, the brand presence within a Particular company, but equally as much try to elevate the inside of the business to be able to deliver on those brand promises.

Leighann Lovely: What does that mean?

Ryan Chute: Well, it all boils down to a thing that I learned back in 2015, from my partner, Ray Segrin, uh, who's also a wizard of ads partner.

And he, said, look, there's, there's three big buckets here. There's the brand, there's the culture, and then there's the experience. And. Your brand is a representation of your culture and your experiences. Your culture is all of the things that your employees experience in your business, from your salespeople to your CSRs, to your, uh, your, HR department or your accounting team straight through to the buying experience.

Now, [00:03:00] when we care for those people at the right level in our culture, the buying experience is going to be elevated because they're the ones actually doing all the work. Right. And those buying experiences and those buyer experiences and those employee experiences are the things that we are able to represent in the brand through our advertising, our websites, our policies, and all of the things that bring it all together.

So in short, your brand really is your culture and your culture really is your brand. And that's what's going to deliver the buying experience.

Leighann Lovely: I love that. I, I absolutely, and I don't think that we put enough emphasis, um, on, you know, we, we, as businesses are constantly talking about, oh, how do we look from the outside?

But if we're not focusing on how we act. on the inside, how we are on the inside, how it won't translate no matter how hard we try, you know, [00:04:00] from the outside view, right? If we're not teaching that, if we're not constantly making sure that we're looking at that. And, and I remember somebody, I asked somebody one day, I said, well, how do you, how do you create a culture?

And they're like, well, As you grow, no matter what that culture will exist, no matter what it create, it starts to create itself. If you are not 100 percent diligent on staying on top of that, you will have a culture that exists. No matter what, so you have to make sure that you are like actively making sure that that's a positive, happy, good feeling or experience is being created.

Ryan Chute: I think, think of it like a, like a Petri dish, right? There's three different, uh, there's three different terms for culture, you know, and, and if we were just to take the biological [00:05:00] chemical. You know, ver