Mastering Sales: Efficiency, Mentorship, and Lighting the Path to Success

In this episode of the "Love Your Sales" podcast, Leighann Lovely hosts Ryan Jaso, the Founder of Lighting Boss, one of the largest independent suppliers of outdoor lighting in the U.S. Their engaging conversation delves into the art of sales, the importance of continuous learning, and leveraging technology like AI and sales programs to build lasting customer relationships. Ryan passionately shares his journey and provides valuable insights on finding sales efficiencies, the significance of mentorship, and navigating the ever-evolving sales landscape. Leighann and Ryan also discuss the critical role of emotional intelligence and adapting to change in achieving long-term success. Tune in for an inspiring discussion packed with practical tips for both seasoned sales professionals and budding entrepreneurs.

 

Contact Ryan

LinkedIn - https://www.linkedin.com/company/64743211

Website - https://www.lighting-boss.shop/

 

Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com

 

Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/

 

The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489

 

Ready to grow your business? Schedule a call with us today  - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann

 

Leighann Lovely: Welcome to another episode of Love Your Sales.

I am joined today by Ryan Jayso, founder of Lighting Boss, which is one of the largest independent suppliers of outdoor lighting in the country with locations in both Ohio and Florida. He also created LB Pro, which is a mobile design and.

Proposal software meant specifically for lighting professionals. Ryan has spent 15 years in the outdoor lighting industry. He currently spends most of [00:02:00] his time either overseeing his team of 20 plus employees serving on the board of the association of outdoor lighting , professionals, or teaching his two children to be little entrepreneurs.

I absolutely love that. And. It's one of the best things to do, right, is to, to, to raise our children properly to, um, you know, go out there in the world and be little entrepreneurs themselves. So, Ryan, welcome so much to the show. I am excited to chat with you today.

Ryan Jaso: I'm excited to be here. And honestly, I want to, I'm more intrigued with you and what you're building than I want to talk about myself here.

So expect some fire back questions and it may just came, come right off the shoot because you know what you're doing. I'm so fascinated with people who build, build their careers in sales. Cause that was something I never envisioned. Um, and something that I'm still learning [00:03:00] and talking to true sales professionals is, it's always so cool for me.

The one thing that I've always been good at is finding efficiencies and. You through efficiency, you find a way to generate sales. Cause there's no sense in making a hundred phone calls. If I know I'm only going to close one or two, you know, unless I'm selling. 100, 000 product, which, which we're not, you know, we're selling, we're selling fixtures anywhere from that 30 to a hundred dollars.

Um, you know, you gotta sell a lot of those to, to make a good living. So we've found efficient ways to reach out to prospects and close leads, but, you know, being good at sales is not something that. I never envisioned I was terrified of it. I'm still, you know, I still hate rejection. I don't like rejection.

So I've kind of tailored my approach so that I feel much less rejected [00:04:00] whe