Mastering Sales with Customer-Centric Strategies

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Mastering Sales with Customer-Centric Strategies

On this episode of 'Love Your Sales,' host Leighann Lovely engages in a dynamic discussion with global sales expert William Gilchrist, founder and CEO of Konsyg. They delve into the intricacies of effective sales strategies, particularly emphasizing the importance of understanding customer needs over mere product details. William shares enlightening anecdotes, illustrating how listening and aligning value propositions with client necessities can turn conversations into conversions. The conversation also tackles the oft-overlooked challenges faced by sales professionals and the misconceptions stakeholders have about the sales process. Wrapping up with invaluable tips and experiences, this episode is a must-listen for anyone looking to excel in sales and business development.

Contact - William LinkedIN - https://sg.linkedin.com/in/williamgilchristkonsyg

Wedsite - www.konsyg.com Email - [e-mail]

 

Special Thank you to our Sponsors – Genhead – www.genhead.com and Sales Rescue – www.rescuemysales.com

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Leighann Lovely: I am joined today by William Gilchrist.

He's an individual with an amazing, background, a career spanning over 15 years in technology sales across North America, Europe, the Middle East, uh, and Asia Pacific . William stands as a global authority in his field currently as a visionary founder of Konsyg, William oversees comprehensive sales processes for enterprises [00:02:00] and SMEs on a global scale. William, I am so thrilled to have you join me today.

William Gilchrist: And thanks so much for having me.

Leighann Lovely: Yes. And right now it is morning for me and it is evening for you because you are actually recording with me from Singapore.

William Gilchrist: Absolutely. It's a normal occurrence when I'm talking to my fellow country people that I'm always getting the short end of the stick of the hours every time. Night 2, 3 a. m. 10 p. m. It's, it's never, uh, in reverse.

Leighann Lovely: Yes. So why don't we dive right in? Why don't you tell me a little bit more about who you are, what you do and, um, yeah, we'll start talking about some fun, fun stories of, of sales and, and learn more about your, your background.

And, you know, I, I'm going to say that, you know, sales on a global level is not for the faint of [00:03:00] heart.

William Gilchrist: Absolutely. I mean, I guess who I am and what we do, uh, well, I am the founder and CEO of Consig headquartered in Singapore, , which effectively means I'm a glorified janitor. , that's really what it is.

I always tell people I run custodial services for Consig pretty much, uh, putting out fires, you know, cleaning the toilets and things like that. And we're really just, Managing the entire sales organization. And what Consig is, is a sales organization, more