The Human Touch: Building Trust in Modern Sales and Branding

In the latest episode of "Love Your Sales Podcast," Beatrice Gutknecht explores the importance of team integration in building lasting businesses. She emphasizes that companies engaging their teams effectively are more likely to thrive, especially as Gen Alpha and Gen Z emphasize trust and human presence in brands over logos and names. Beatrice discusses how relatability to a brand is crucial, highlighting that businesses fostering genuine human connections will stand out and endure over time.

Contact Beatrice

Email - [e-mail]

LinkedIn - https://www.linkedin.com/in/beatricegutknecht

Website - https://www.badasserybyb.com

 

Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com

 

Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/

 

The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489

 

Ready to grow your business? Schedule a call with us today  - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann

 Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1

 

Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined today by Beatrice Gutknecht She is the Founder of Badassery by Bee . She's About taking seamlessly boring business and shaking up how they're seen inside out through practical strategies and actions to stand out, not 69 page documents, pretty design or templates. Beatrice, I'm so excited to have you join me [00:02:00] today.

Welcome to the show.

Beatrice Gutknecht: Thanks so much for having me on, Leighann, I appreciate it. I'm so excited about the conversation we're about to have.

Leighann Lovely: Yeah. So tell me a little bit more about your business and what you and how you, um, help people.

Beatrice Gutknecht: So basically I'm all about perception and breaking those unwritten rules in industries where we're just so used to following and looking to everybody else.

In the industry, especially when we get going, it's like, there's so much to do. You're like, Oh, you know, actually, what, what, what are they already doing? Let's just follow that. Like, we'll make it easier, but in a way that kind of makes you follow and be a little bit behind. So where I come in is to reposition you in a way where you're kind of leading your own way.

And often our way [00:03:00] that's it's earlier in the process. So you stand out and you're actually sticky in minds and you're proud about your brand.

Leighann Lovely: That's awesome. And in today's world, you have to, you have to be able to define your brand and yourself as something that is unique and different. Otherwise people, they're not paying attention.

Or, and I shouldn't say not paying attention because let me, let me rephrase that today's world we are bombarded with so much information and so many, um, loops and bings and so many things are happening that it's hard to grab somebody's attention in a way the information is retained. Exactly.

Beatrice Gutknecht: Exactly.

And even more so, the idea of a rebrand has just been [00:04:00] so. commercialized. It's like Valentine's Day and people like, you know, businesses are just like, Hey, so let's, we're going to rebrand, but it's basically just change up the colors, change up the logo, change up maybe some wording, but the real rebrands is what happens from inside out, right?

Like you're making sure that the entire team has the buy in because otherwise it's not. Going to work. It's not going to stick. It's a, you know, if we're talking about the Twitter to X shifts, right? I see you there going, yes. There is no alternative for tweeting, right? They didn't do it. They didn't think of it.

It's just, they put that surface, but using. Using the platform, using the software, it's still exactly the same. Maybe even you're dealing with customer service, it's [00:05:00] still going to be the exact same. So what's the point?

Leighann Lovely: Other than that, it's broken now.

Beatrice Gutknecht: Exactly. It's like surface level and. Real, like if you're going to rebrand, I would recommend more like, Hey, let's have a look at a refresh,

Leighann Lovely: you know, let's, let's talk about that because this, this is wildly, I find it really interesting because yes, I could very easily put, you know,