07. How to Franchise Your Business with Rick Morgin

Sometimes, success speaks for itself. You're booked out months in advance, your community can't get enough of what you offer—and then, someone says: “Can I open one of these in my town?” What if that question is more than a compliment? What if it's your next business model?

In this episode of Making Cents, host John Napolitano welcomes Rick Morgin, a seasoned expert from The Franchise Consulting Company, to unpack the powerful potential of franchising as a growth strategy for high-performing small businesses. Whether you’re an entrepreneur exhausted by the day-to-day or a business owner seeking smart scalability, this episode explores how franchising can shift your business from a local passion project to a nationwide presence.

What You’ll Hear in This Episode:

• The Franchise Roadmap: Rick breaks down the entire franchising journey—from building legal infrastructure and training systems to national marketing and support networks. Hear how Franchise Genesis, a sister company of The Franchise Consulting Company, equips founders to franchise efficiently and effectively.
• From Surprising to Successful: You'll hear about remarkable franchise stories like an art studio born in a garage in Hawaii and a pet crematorium with 500 walk-ins a week. These examples will open your eyes to what’s possible—even if your business doesn’t seem like the “typical” franchise.
• What Makes a Business Franchisable: Not every owner is ready to scale—and that’s okay. Rick shares the mindset, structure, and operational indicators that separate businesses that are ripe for replication from those that need more time in the oven.

If you've ever felt like your business could be bigger—but you’re not sure how to make that leap—this episode might just be your turning point. Tune in to reimagine what scaling can really look like and walk away with a clearer path to building a legacy beyond your zip code.

Key Links

• Napier Financial - https://napierfinancial.com
• John Napolitano’s LinkedIn - https://www.linkedin.com/in/johnpnapolitano/ 
• Rick Morgin’s LinkedIn - https://www.linkedin.com/in/richardmorgin/ 
• The Franchise Consulting Company - www.thefranchiseconsultingcompany.com
• Franchise Genesis - www.franchisegenesis.com
• The Great American Franchise Expo - www.franexpousa.com
• Franchise Journal Magazine - www.franchisejournal.com

Podcast produced and distributed by Evergreen Financial Marketing https://www.evergreenfm.com/