Cassie Clark: The “Be Everywhere” Strategy for AI Search

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Cassie Wilson-Clark, a fractional content strategist and fractional CMO/CGO who builds lean content systems that drive real pipeline. Cassie breaks down what’s actually changing with AI search, why classic SEO fundamentals still matter, and how to plan content around prompts and real customer language, not just keywords.

 

Key Talking Points

✅ From “Stuff the Keywords” to Clean Answers. AI search rewards clarity. Cassie sees a shift toward direct, structured content that hits the question fast, then expands only where needed. ✅ AI Search Is Real, But Not Universal Yet. Many audiences still default to Google. Strategy depends on who your buyers are and how they already search. ✅ SEO Still Matters for AI Overviews. A strong SEO foundation supports visibility in Google’s AI surfaces. AI SEO is not a full replacement for SEO. ✅ Freshness and Updates. Small edits matter. Updating definitions, adding FAQs, tightening paragraphs, and keeping content current can improve performance in both Google and AI tools. ✅ Think in Prompts, Not Keywords. Cassie recommends mapping content to full question-style prompts, then answering in the same phrasing buyers use. ✅ Reddit as a “Prompt Library”. If people ask it on Reddit, they’ll likely ask it in ChatGPT and Perplexity. Cassie uses ChatGPT Agent mode to pull real questions and wording from specific communities. ✅ One Question per Post vs Mega Guides. She’s actively testing whether AI engines prefer focused “one prompt, one page” answers or broader guides that cover multiple questions. ✅ Be Everywhere Your Audience Is. AI engines pull from blogs, YouTube, podcasts, and social. Distribution plus repurposing is now part of search visibility. ✅ Repurposing That Actually Scales. Cassie turned 12 podcast episodes into 6 months of content in minutes, and helped a webinar-heavy client unlock years of posts from existing recordings. ✅ Tracking AI Visibility Is Still Messy. Most brands are stuck with manual checks, screenshots, and proxy signals like AI referral traffic and branded search lift.

 

Quotes from Cassie Wilson-Clark

📢 “AI search is still pretty new. For most brands, SEO is still kind of the thing for now.” 📢 “A good SEO foundation is kind of what’s making GEO work.” 📢 “Don’t think about just a keyword. Think about an entire prompt.” 📢 “If someone is on Reddit asking a question, they’ll most likely use that same phrasing in ChatGPT.” 📢 “I put my first 12 episodes in and it gave me six months of content.” 📢 “Right now I’m tracking it with manual searches and screenshots. It takes so much time.”

 

Actionable Insights

🧠 Build Prompt-Led Content

• Take your core topics and rewrite them into full questions your ICP would ask.
• Use the question as a visible H2/H3, answer immediately, then expand with supporting context.

🔍 Use Reddit for Real Language

• Pick 3 to 5 relevant subreddits where your buyers hang out.
• Use ChatGPT Agent mode to extract the top recurring questions and phrasing, then turn each into a post.

🧼 Write for Clarity First

• Lead with a direct answer.
• Break up content with definitions, bullets, short sections, and FAQs.
• Avoid overly narrative intros when the intent is informational or comparison-based.

♻️ Repurpose What You Already Have

• Drop podcast/webinar transcripts into ChatGPT.
• Generate: blog outlines, LinkedIn posts, short scripts, FAQs, email snippets, and “one prompt, one answer” pages.
• Edit for voice and add real examples or quotes, do not publish raw AI drafts.

🔁 Update on a Cadence That Matches Your Industry

• Fast-changing industries need more frequent refreshes.
• Start with “quick wins”. definitions, FAQs, tightened paragraphs, and an updated publish date when truly revised.

📈 Track With Proxies (For Now)

• Monitor AI referral traffic in analytics.
• Watch for lift in branded search as AI discovery drives people back to Google for verification.

 

About Cassie Wilson-Clark

Cassie Wilson-Clark is a fractional content strategist and fractional CMO/CGO who helps brands build lean content systems tied to pipeline, not v