All Episodes

August 21, 2025 39 mins

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Jamie IF — ex-affiliate SEO turned SaaS founder/operator behind Answer Socrates, Endorsely, and AffiliateFinder.ai. After a $1.5M LOI fell apart during Google’s Helpful Content Update, Jamie rebuilt from the ground up, betting on AI-amplified engineering, data/network moats, and the convergence of affiliate, influencer, and referral channels.

 

Key Talking Points

✅ From HCU Wipeout to Real Marketing — Why losing “faceless” organic forced full-funnel chops (funnels, sales ops, multi-channel) ✅ Spend More on Engineering — How AI makes small teams ship harder problems faster (not a reason to cut dev) ✅ The Only Moats Left — Owned data and network effects beat code that anyone can clone ✅ Affiliate → Influencer → Referral — Hybrid CPM/CPA, EPC guarantees, TikTok Shop, and customer advocacy at scale ✅ Winning in LLM Results — Be omnipresent across clusters, use parasite placements, and build brand entities (schema, Wikidata) ✅ Close the Loop — Pipe CRM stages back to ad platforms so their AI optimizes for your actual revenue ✅ Design “Super-Pixels” — Why sweat-the-details UX separates products from weekend vibe-code clones ✅ Bootstrapped vs. Funded — Cash for offense, lean KPIs (one owner : one metric), and enterprise GTM reality ✅ What’s Next — Gains: an AI-assisted budgeting + cashback app (open banking, chat with your finances)

 

Quotes from Jamie IF

📢 “AI isn’t a reason to spend less on engineering — it’s a reason to spend more and win.” 📢 “The only durable SaaS moats left are data and network effects.” 📢 “Affiliate and influencer are converging. Today it’s guarantees + rev share, not pure CPA.” 📢 “To show in LLM answers, be everywhere across the topic — ranking #5 on many beats #1 on one.”

 

Actionable Insights for Listeners

🚀 Engineer First, AI-Powered — Use AI to 100× your devs, not replace them. Ship the hard stuff faster. 🔄 Measure What Matters — Assign one KPI per owner; pull the life-changing levers and let small fires burn. 🔍 Own the Cluster — Cover related intents, secure third-party list spots, and run parasite plays to lift LLM visibility. 🧱 Build Brand Entities — Reviews on G2/Capterra, Product Hunt, org/software schema, and Wikidata via press. 🤝 Hybrid Partnerships — Offer EPC guarantees or sponsor+CPA hybrids; activate customers as micro-creators. 🔁 CRM → Ads Feedback — Send MQL→SQL→Won back to Google/Meta so their AI hunts your best look-alikes. 🎨 Ship Super-Pixels — Micro-UX polish signals quality in an AI/clone era and boosts conversion.

 

About Jamie IF

Jamie IF is a SaaS founder and partnerships operator. After a post-HCU pivot from affiliate SEO, he now builds tools that help brands grow with search, creators, and performance partnerships.

  • AnswerSocrates.com — Keyword research & clustering
  • AffiliateFinder.ai — Find & recruit high-fit affiliates/creators (first 15 free)
  • Endorsely.com — Free affiliate tracking (connect Stripe)
  • Gains (coming soon) — AI budgeting + cashback app via open banking

📬 Connect with Jamie on LinkedIn 📝 Newsletter: increasing.com

 

🚀 Build Your Brand with Real Links

 

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Mark as Played

Advertise With Us

Popular Podcasts

Law & Order: Criminal Justice System - Season 1 & Season 2

Law & Order: Criminal Justice System - Season 1 & Season 2

Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.