Pinterest vs. AI: How to Win the Click & Crush Competition in 2025

Welcome back to Market Movers: Building Brands and Links with Linkifi! The podcast where branding, SEO, and digital PR come together to help you skyrocket your visibility and authority. Hosted by Nick Biggs and Chris Panteli, Co-Founders of Linkifi.

In this episode, we’re joined by Carly Campbell, Pinterest expert, six-figure blogger, and founder of Mommy on Purpose. Carly went from working as a waitress to building a thriving blog and business powered almost entirely by Pinterest traffic. And the kicker? She’s stayed relevant and profitable without relying on AI-generated content—proving that human-first, visual content still wins.

We cover Pinterest marketing strategy in 2025, why Pinterest has become even more valuable post-Google updates, how AI is impacting competition, and Carly’s exact strategy for launching a brand-new blog into Mediavine in just 3 months.

 

Key Talking Points:

✅ Carly’s Journey – From a degree in waitressing to six-figure blogger using Pinterest as her primary traffic source.

✅ What’s Working on Pinterest Now – Why Pinterest’s core strategies haven’t changed much, but competition has exploded thanks to AI.

✅ Why Visual Niches Win on Pinterest – And how bloggers in non-visual niches can still succeed.

✅ AI Content & Pinterest – Why Carly avoids AI-generated images and how Pinterest may devalue them over time.

✅ Building a New Blog & Monetizing Fast – Carly’s case study: How she grew a brand new site to 100,000 monthly page views & full Mediavine acceptance in just 3 months without using AI.

✅ Board & Pin Strategy Breakdown – How many pins per day Carly recommends and her approach to boards (hint: she tested going BIG).

✅ Pinterest Monetization Methods Beyond Ads – Affiliate marketing, e-commerce, digital products, and service-based business applications.

✅ Pinterest vs. Google: Creator Friendliness – Why Carly believes Pinterest has treated creators better than Google.

 

Quotes from Carly Campbell:

📢 “The amount of pins you put out in a day will contribute to your success.” 📢 “If your pin can’t stand out against AI-generated images, you’ll struggle to win the click.” 📢 “Pinterest users aren’t there to research—they’re there for inspiration and ideas.” 📢 “Pinterest has actually handled creators far better than Google has.” 📢 “Human-first content will always have value. I think people will start seeking out real content even more in the next few years.”

 

Key Insights & Takeaways:

🚀 Focus on Visual, Idea-Driven Content – Content ideation (recipes, crafts, DIY, etc.) dominates Pinterest. Research-heavy or text-focused content struggles.

📌 Pinning Frequency Still Matters – More pins = more chances to win, especially as AI competitors flood the platform.

🖼️ Unique, High-Quality Images Beat AI in the Long Term – Carly predicts Pinterest will eventually devalue mass-produced AI images, focusing instead on genuine creators.

🛍️ Pinterest Monetization is Versatile – Beyond ads, Carly highlights affiliate marketing, e-commerce, digital products, and even service business potential.

 

📈 Launching a New Blog Strategy:

• 100+ posts before launch
• 1-2 new URLs per day consistently
• Up to 20 pins per day, carefully crafted (no AI!)
• Accepted into Mediavine within 3 months & earning $4,000+ per month in Q4

  About Carly Campbell:

Carly is a full-time blogger, Pinterest marketer, and the creator behind Mommy on Purpose. She teaches bloggers how to drive massive traffic using Pinterest, run profitable blogs, and build businesses without relying on AI shortcuts. She’s also co-host of the Pin Talk Podcast.

 

🌐 Visit Carly’s Blog & Courses: mommyonpurpose