Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.
In this episode we welcome Nick Loper — founder of Side Hustle Nation and host of The Side Hustle Show (~700 episodes). Nick shares a decade+ of patterns from thousands of stories: what still works, what AI can’t replace, and how to go from first $1k to meaningful freedom.
Key Talking Points
✅ From Amazon-Everything to Real-World Moats — The shift from Kindle/FBA/Merch/Influencer to local services, value-add directories, and UGC that brands pay for ✅ Recurring > One-Off — The $180/mo website model (templates + a 2-year term) and other subscription playbooks that print margin ✅ Simple Services, Superior Ops — Cleaning, window/pressure washing, consignment: answer fast, quote clearly, re-book—and you’ll win ✅ Directories That Outlive AI — “Near me” sites that layer useful filters/data over Maps; local, niche, and defensible ✅ UGC as a Retainer Business — Short, hooky brand videos (followers optional); shift to $3–5k/mo retainers for predictable content ✅ AI as a Power Tool — Use it for editing passes, B-roll pulls, SOPs, code scaffolding—keep humans for claims, compliance, and taste ✅ Experimenter Mindset — Take step 1, ship, get feedback; tomorrow looks like today unless you act
Quotes from Nick Loper
📢 “I built the show I wanted to hear—skip the theory, show me the steps.” 📢 “If I don’t do anything, tomorrow looks like today—that didn’t sit well with me.” 📢 “Local services win by being the better administrator—pick up the phone, follow up, re-book.” 📢 “Directories still work—if you add utility beyond a list.” 📢 “AI is a power tool, not autopilot—use it to accelerate, keep humans in the loop.”
Actionable Insights
🚀 Recurring Revenue Playbooks
🏠 Local Service Edge
🗺️ Directories That Rank & Convert
🎬 UGC That Brands Buy
🤖 AI in Your Workflow (Guardrails On)
🧠 Mindset & Momentum
Side Hustle Examples Nick Highlighted
Nick’s Short List (If He Had a Free Weekend)
About Nick Loper
Nick Loper
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