Welcome to Market Movers: Building Brands and Links with Linkifi, your destination for actionable insights into branding, SEO, and digital PR. In this episode, hosts Chris Panteli and Nick Biggs are thrilled to welcome Mark Rofe, a creative PR strategist and the mastermind behind some of the industry’s most inventive campaigns.
Mark shares his journey from dabbling in affiliate marketing to becoming a renowned digital PR expert, owning a Christmas tree business, and even creating a viral campaign to find a girlfriend. Dive into his innovative approach to PR, his thoughts on the evolving media landscape, and practical advice for standing out in a crowded field.
Key Talking Points from the Episode:- Mark’s Unconventional Career Path: From SEO and affiliate marketing to owning a Christmas tree business and becoming a PR expert.
- Creative Campaigns: The story behind the viral “Dating Mark” billboard campaign and its unexpected success.
- Why Stories Matter: Crafting compelling narratives over relying solely on creativity.
- Challenges in Digital PR: Navigating the saturated space with originality and strategic thinking.
- The Future of PR and AI: Predictions on how AI may shape journalism and PR strategies.
- Reactive PR Strategies: Leveraging breaking news for faster, more effective coverage.
- Tips for Beginners: Advice on consuming content, honing storytelling skills, and understanding the “why” behind every campaign.
Mark is a digital PR strategist and the owner of some of the most talked-about campaigns in recent years. He’s also the founder of DigitalPRCourse.com, which helps professionals master PR with actionable insights and creative strategies.
Resources Mentioned:- Newsletters for PR Inspiration:
- The Grapevine by Iona
- PR Insider by Thea
- Mark Rofe’s Newsletter: Stay updated on his campaigns and tips by searching Mark Rofe Digital PR Newsletter.
Set up a call with us now:
👉️ Connect with Chris on LinkedIn
👉️ Connect with Nick on LinkedIn
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!