The Secret to Live Podcasts That Generate Leads Months Later (Vlad Ghilien Explains)

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode, we’re joined by Vladimir Ghilien, better known online as Vlad the Lad—a strategic communications expert who spent 13 years in content and copywriting before leading high-level partner communications and brand building at Odys.

We unpack Vlad’s journey from freelancing to hosting one of the most engaging roundtable SEO shows in the space, how live podcasting created unexpected brand results, and why personal and corporate brand voice matters more than ever in the AI age.

 

Key Talking Points:

✅ How Odys Talks Worked – Behind the scenes of one of the most unique roundtable podcasts in the SEO world ✅ Building Community Through Live Conversations – Why bringing 3–4 experts together created deeper brand reach ✅ Personal vs. Corporate Brand Voice – Why tone and human connection matter more than technical messaging ✅ Strategic Communications in 2025 – How Vlad helps companies define their message and align team culture with external voice ✅ The Long Game of Brand Content – Why roundtables don’t deliver instant ROI but pay off through trust and recognition ✅ Sharing Strategy – How peer interaction made it more likely guests would promote the episodes ✅ Planning a Live Roundtable – The pre-chat strategy that helps guests break the ice and flow naturally on air ✅ Why Businesses Need a Face – Human touchpoints as the emotional connectors that influence client decisions

 

Quotes from Vladimir Ghilien:

📢 “I've hosted podcasts where a quiet guest turns electric in a group setting—if you get the chemistry right, magic happens.” 📢 “Most roundtables don’t go viral, but they plant seeds—people remember you, even a year later.” 📢 “Personal brand voice is about channeling a real personality. Corporate voice? That’s about making a whole team sound unified and human.” 📢 “When your face is out there, people relate. Even if they don’t know what your company does yet.” 📢 “It’s the era of AI—but only people can sell the idea behind the product.”

 

Actionable Insights for Listeners:

🎙 Host with Strategy – Invite multiple guests with overlapping but distinct areas of expertise to create natural cross-conversations 🤝 Humanize the Brand – Assign a team member (not just the founder) to be the company’s public voice and emotional connection 📅 Pre-Chat Builds Chemistry – Introduce guests in a group chat days before the recording to create rapport and break the ice 📈 Don’t Chase Viral – Focus on long-term brand recall and visibility, not immediate leads 🛠 Differentiate Brand Voice – Use deep team interviews to inform your brand voice, especially for corporate identity projects 🎥 Go Live if You Can – Natural imperfections and audience interaction make live shows more relatable and sticky

 

About Vladimir Ghilien:

Vladimir Guillen is a strategic communication consultant with 13+ years of experience in content writing and branding. Formerly leading partner and influencer marketing at Odys, he now works with startups and agencies to shape communication strategies that resonate on a human level. Vlad is known for his dynamic approach to podcasting, content strategy, and turning brand tone into a strategic asset.

🌐 Connect with Vlad on LinkedIn

🚀 Build Your Brand with Real Links

 

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com