Gartner - How to Prove the Value of Marketing

Proving marketing's worth to enterprise leadership is no small feat. In a landscape where 70% of CEOs expect CMOs to drive revenue, relying on outdated metrics like click-through rates won't cut it.

Join me, Mark Donnigan, as we explore how to strategically pivot your approach with insights from Gartner's Marc Brown, revealing how to align marketing performance with key business outcomes.

This episode outlines a transformative framework that connects leading, lagging, and operational indicators to tangible results, enhancing your credibility with executive stakeholders.

Discover how to create audience-specific dashboards prioritizing critical metrics, ensuring you can effectively demonstrate your marketing team's impact on revenue growth and customer retention. With actionable strategies and proven methodologies, you'll walk away ready to implement a more data-driven marketing approach that resonates with your board and leadership team.

With over 20 years of experience scaling tech startups and generating over $500M in shareholder value, I bring an executive-level perspective to solving today's marketing challenges.

Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.