How to Expand After PMF - Jason Cohen

Hitting Product/Market Fit is just the beginning; the real challenge lies in determining your next move. Most tech founders mistakenly chase growth without assessing their existing strengths. 

 

In this episode, I introduce the Adjacency Matrix – a powerful framework to identify low-risk expansion opportunities without overreaching.

 

We’ll explore leveraging your existing assets and navigating bottlenecked growth by targeting adjacent markets. You'll learn from real-world examples of companies that successfully diversified their offerings and expanded their customer base, achieving sustainable growth.

 

Join me as we dissect actionable strategies and metrics that will equip you to make informed decisions about your scaling journey.

 

Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.