Part 3 - Category Design Magic Triangle

Why do 90% of startups with brilliant products still fail spectacularly? The answer lies in a fatal flaw most founders and leaders never see coming. They obsess over building the perfect product while completely ignoring category design, the strategic framework that determines whether customers will even understand what you're selling. The Segway had revolutionary technology but crashed because nobody knew if it was a car, bike, or something else entirely.

The Magic Triangle framework reveals how category-defining companies like Axon transformed from a taser manufacturer into the leader of law enforcement transparency technology. By identifying their super consumers, they sold a new way of thinking. This isn't about competing in crowded markets; it's about creating entirely new oceans where you're the only player.

Your sales team becomes category educators, marketing shifts from features to thought leadership, and product development aligns with super consumer feedback loops. The Marketing Execution Podcast breaks down exactly how technical founders can leverage category design to unlock enterprise growth, even with limited startup resources.

Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.