Market winners capture 70-80% of their market's profits while competitors fight for scraps. Most tech founders build better products for existing markets, but Al Ramadan and the Play Bigger team reveal why creating entirely new markets is the only path to market dominance. Their framework shows how companies like Uber didn't just improve taxis but designed the ride-hailing category itself.
The three-step market design process combines the simultaneous development of company, product, and market to create an unstoppable flywheel effect. You'll discover how to identify unmet needs through structured ideation sessions, craft a compelling company "take" that shifts consumer mindsets, and execute lightning-strike events that establish category leadership.
As a CMO who's scaled multiple tech startups, I've seen this category design approach generate outsized returns when executed correctly. The Marketing Execution Podcast breaks down complex GTM frameworks into actionable strategies for B2B tech founders ready to stop competing and start dominating.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
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