Marketing State of Mind
This isn’t a podcast about funnels, hacks, or five-step frameworks. It’s a conversation about what it really takes to be seen beyond the tools. I’m Lynn Colepaugh, founder of Cyber PR Army, strategist of 14+ years, 20+ year touring musician and voice-protecting systems whisperer for brands who refuse to go silent. After hundreds of launches, pivots, and reinventions, I’ve learned that success isn’t just about the tactic. It’s about the state of mind behind it. From books and products to events, services, and creative movements, each episode explores the real decisions behind the visibility: the hidden fears, the quiet confidence, the mindset shifts that shape how people show up and stay seen. Sometimes it’s just me... and sometimes it’s a guest unpacking why they went all-in on TikTok, gave away the whole thing for free, or refused to do what “everyone else” was doing. Because there’s no one true path. Only the one that matches your energy, audience, and ambition. If you’ve ever felt the disconnect between what you meant and what they heard, this is your place. Come sit in the clarity. Let’s rewrite the rules of visibility... one mindset at a time.
Episodes
Let’s talk about why trying to reach “everyone” is the fastest way to reach no one. This episode digs into the clarity that comes from deciding who you're really talking to—and how that shapes your tone, tools, and tactics. No shame if you’ve tried to speak to the masses. We’ve all been there.
Eight questions that dig beneath the surface of marketing, exploring tone, emotional intelligence, smarter systems, and the art of making your work feel truly human. Lynn unpacks how subtle cues shape connection, why hustle mode kills clarity, and how AI can be a collaborative ally.
Should you give away your work or charge from day one? In this solo episode, Lynn breaks down the real drivers behind both approaches—generosity, fear, boundaries, strategy—and why the mindset behind the choice matters more than the choice itself. Because success isn’t about what you picked—it’s about why you picked it.
You’ve got the message. You’ve done the work. So why does your audience seem… confused? In this episode, we explore the illusion of clarity, the curse of knowledge, and why smart people often get lost in their own brilliance. If you’ve ever launched something and heard crickets, this one’s for you.
In this kickoff episode, Lynn introduces the podcast and shares why marketing success isn't just about strategy... It's about mindset. From launch decisions to visibility fears, we explore why the same tactics work differently for everyone and how clarity starts within. No hype, no hacks... just real talk about what it takes to be seen on your terms.
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