Media Savvy with Bonnie Taub-Dix

Ever wonder how media exposure can actually pay your bills? In this episode of The Media Savvy Podcast, Bonnie Taub-Dix breaks down the real ways to turn media appearances into income — without paying a PR firm a dime.

From TV interviews and article quotes to podcasts, recipe development, sponsored content, consulting, webinars, and more — Bonnie shows you how to leverage your expertise, build credibility, and create multiple reven...

Most experts and entrepreneurs spend hours on Instagram or Facebook — but the real goldmine for media, business, and career growth is LinkedIn.

In this episode of Media Savvy, LinkedIn strategist Gisela Bouvier shares how to transform your profile into a powerful tool for visibility, credibility, and high-value connections. Discover how to:

• Build a profile that attracts media and business opportunities
• Connect with journalists...

Description: Feel like everyone else is already doing what you want to do? You’re not alone — but you are seeing it all wrong. 

In this solo episode, Bonnie shares how to reframe competition as a tool for growth instead of something that holds you back. You you heard that right, you rivals could be your teachers. You’ll hear why comparing your messy behind-the-scenes to someone’s polished highlight reel is never a fair fight, how t...

Maybe you’ve had the idea tucked away for years… or maybe a literary agent or publisher has come knocking, and you're not sure what to do next. Either way, today’s episode will help you finally move forward with confidence.

My guest is Meghan Stevenson, a former editor at Simon & Schuster and Penguin who now runs a boutique publishing consultancy helping experts, entrepreneurs, and thoug...

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”? Or maybe you’ve wondered how anyone manages to stay relevant with new trends, new platforms, and new people popping up every single day.

If that sounds familiar, this episode is for you.

In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — w...

Think you have to be on camera to work in media? Think again.

In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight.

We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strap...

What happens when the spotlight doesn’t feel exciting… but heavy?

If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you.

In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about...

Episode Summary: In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins.

They explore how Nicole’s approach to business mirrors the essential skills nee...

Think you need to be an extrovert, a supermodel or have 10 years of experience to get quoted in the media? Think again.

In this empowering episode of the Media Savvy Podcast, I’m busting 5 of the most common myths that hold brilliant, talented people back from becoming media contributors, podcast guests, brand partners, and go-to experts.

We’ll cover:

• Why introverts thrive in media
• How to show up—even if you don’t want to show...

Episode Summary: In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone show...

Media doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field.

In this episode of The Media Savvy Podcast, I’m sharing:  How my media appearances transformed my career  The #1 mistake people make after landing media features  How to leverage media to boost credibility and business growth  Why playing t...

Episode Summary: In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ran...

Episode Title: 3 Media Mistakes Holding You Back (and How to Fix Them)

Host: Bonnie Taub-Dix, RDN, Media Coach & Author

Episode Summary:

If you’re a dietitian or health professional trying to break into media but feel like you're constantly overlooked, this episode is for you! In today’s show, I’m tackling 3 major media mistakes that might be holding you back—and, more importantly, how to fix them.

Whether you struggle with ove...

In this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, whil...

In this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality.

B...

In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity.

We dive into how they identified and built their niche, the challenges and rewards of working a...

Welcome back to the Media Savvy Podcast! In this episode, we’re tackling a big question that stirs up debate across industries: Should you niche down your business, and if so, how far is too far?

As someone who has built a career blending my expertise in nutrition and media, I’m sharing insights from my own journey to help you find the perfect balance between standing out in your field and leaving the door open for growth.

Whether ...

Introduction: In today’s episode of the Media Savvy Podcast, we’re joined by the fearless Jaclyn London, a dietitian renowned for her bold stance against nutrition myths and misinformation. Jaclyn shares her insights on the importance of credibility, the challenges of countering false claims, and how to empower yourself to be a beacon of truth in the media frenzy.

What You’ll Learn:

• The Catalyst for Action: Discover what drove...

Host: Bonnie Taub-Dix, MA, RDN, CDN Podcast: Media Savvy

Episode Overview: Feeling anxious about TV, radio, or print interviews? You’re not alone! In this episode, I share proven strategies to turn nerves into confidence and shine in any media setting because even the calmest-looking interviewee may be silently trembling, and you’d never know it.

Bonnie knows firsthand how those butterflies in your stomach can feel more like a swa...