Stop Waiting to Feel Ready: Your Start Up Business Blueprint

Starting a business doesn’t begin with a logo. It starts with a question: What’s missing and how can I make it better?

In this episode,  Hally Darnell, co-founder of Plain Jane New York, walks us through how they turned one simple idea and the perfect white      t-shirt into a brand that’s quickly gaining traction. No big investors. No flashy ads. Just vision, grit, and a solid plan.

You’ll hear:

• Why a soft launch with real feedback was their smartest move

• How they’re using micro-influencers and storytelling to grow (without burning cash)

• The marketing platforms they focus on and the ones they ignore

• Why quality, fit, and sustainability aren’t just buzzwords (they’re non-negotiables)

• What they’ve learned about partnership, patience, and building something that actually lasts

If you’ve ever thought about launching a product, starting a business, or simply doing things your way, this episode is your permission slip to begin.

 

Apply to be a GUEST on the show

Disclaimer

 

Show Notes:

MillionElle

Plain Jane New York