E17 - Mo Gatling - Why Originators Need to Think About Their Audience

I am rarely a "fan girl," but when I had the opportunity to speak with someone like Mo, I felt genuinely grateful for women who are standing on business in the mortgage industry. This episode is a MUST LISTEN. The 30 minutes before and after the interview featured some of the most thought-provoking and honest conversations I've had in my mortgage career. I wish I could go back in time and work with Mo from the moment I entered this industry. It would have been incredible to have a colleague who truly understands how to connect with customers and where technology and teamwork come together to create something magical.

In this Minds of Mortgage podcast episode, I sit down with Mo Gatling, the Senior Vice President of Strategic Growth and Expansion at New American Funding. Our discussion focuses on Mo’s extensive mortgage experiences and her efforts to redefine how we serve various market segments amidst the evolving landscape of homeownership in America.

Mo shares her intriguing journey from banking and credit cards to the mortgage industry, motivated by her personal experiences as a homebuyer and her commitment to improving the process for others. With nearly two decades of experience in the Las Vegas market, she offers a unique perspective on the region's transformation and the challenges facing working families in today’s housing market.

As a leader who still actively originates loans, Mo provides unique insights into homebuyers' real-world struggles in 2025. She discusses the shift from price-driven to payment-driven home buying decisions and how this fundamental change reshapes the industry's approach to serving clients.

The conversation takes an intriguing turn as we explore the evolution of first-time homebuyers. Mo's observations about changing demographics and priorities among these buyers offer valuable insights for industry professionals. Her insights challenge traditional marketing assumptions and emphasize the need for more authentic representation within the industry.

Through personal anecdotes and market observations, we explore the significance of relationship-building in the mortgage industry and highlight the importance of understanding client psychology for achieving success. This discussion reveals that the industry's marketing strategies and client relationship approaches must evolve to align with the expectations of today's more informed and discerning consumers.

This episode offers a refreshing perspective on the future of the mortgage industry. It blendspractical insights with thoughtful analysis of current trends. Whether you are a mortgage professional, real estate agent, or potential homebuyer, this conversation provides valuable insights into homeownership and mortgage lending dynamics.