Mindset, Marketing, & Money with Dean Seddon

Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue.

In this podcast, I break down:

🔹 The REAL reasons why you’re not generating leads on LinkedIn

🔹 Why focusing on problems (not just solutions) attracts more clients

🔹 How to avoid generic, confusing LinkedIn messaging

🔹 Why content alone wo...

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4.

We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight.

We explore how AI is creating fiercer comp...

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform.

I’ll share:

• Why impressions have plummeted—even on great content

• How LinkedIn now prioritizes relevance, relationships, and real conversations

• The shift away from recency and how posts now have a much longer she...

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them?

In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet.

It’s ...

Are you pouring hours into social media and seeing zero real money back?

I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich.

I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model.

Stop wasting ...

Get my 7-Day Client System

https://www.deanseddon.io/7-day-client-system

Ever hit that terrifying moment when your sales pipeline suddenly runs dry?

You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in.

But here’s the hard truth most people won’...

Get access to the 7-Day Client System https://www.deanseddon.io/7-day-client-system

A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs.

I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over...

Only 4% of creators make $100k+ online. I teach the simple system to join them.

➡️ Join my newsletter: https://signalnewsletter.deanseddon.io/

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One of our TikTok videos got 9,648 views.

The account was brand new. It only had 32 followers. And we knew exactly what would make it take off.

In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s...

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it.

In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel ...

Sign up for my newsletter to grow and get clients: https://signalnewsletter.deanseddon.io/ LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked.

In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled p...

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

What do you do when the thing you’re good at is slowly draining the life out of you?

Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.

In this episode, we dig into the shift—from running cre...

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead.

In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business.

No gimmicks. No cold DMs. Just the stuff that actually works.

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✍️Join my newsletter: https://signa...

Selling shouldn’t feel like guesswork.

But for most solopreneurs, it still does.

In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it.

You’ll learn:

• Why follow-up fear is costing you thousands (and how to fix it fast)

• The simple mindset shift that makes sales feel natural - not awkward

• How to qualify leads without feeling lik...

Most founders believe that if they just follow the plan, success will come.

But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish.

In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real...

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.

In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to gro...

Most people start a business for freedom. Then reality slaps them in the face.

In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.

We cover: 🔥 The messy middle - what happens when the excitement fades and reality sets in. 🔥 Why most new business owners set themselves up for failure (...

you’ve probably felt the pain of the feast-and-famine cycle.

One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

Years ago, I found myself needing £13k in a single week or my business was finished.

Bank account empty. Bills stacking up. Panic setting in.

I was out of options.

In that moment, I realised most of what I’d been taugh...

You know your stuff.

You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

Frustrating, right?

You’re careful with your words because you don’t want to sound arrogant.

You try to share value, but it gets lost in the noise. And every time you see someone less qualified bl...

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.

They didn’t.

No engagement. No clients. No one cared.

And then I realised something brutal: boring is worse than being hated.

Agitation: I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wo...