In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing consultancy redefining how brands measure success. They share how they’ve scaled their agency by leading with authenticity, people-first insights, and data-driven creativity—while helping clients navigate attribution challenges, creator partnerships, and the fast-evolving role of AI in performance marketing.
From turning “educated guesses” into actionable strategies, to showing brands how to balance analytics with cultural understanding, this conversation is a masterclass in modern marketing with meaning.
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