E84: Mortgage Industry Update – Summer's Not So Slow After All

MORTGAGE TECH INDUSTRY UPDATE – Summer's Not So Slow After All 🚨 In this episode of Mortgage Tech Talks, we’re diving into the latest movements shaking up the Canadian mortgage technology space. From Pineapple Financial’s dramatic stock rebound to M3 Tech’s broker-first narrative and Pine’s continued success with a borrower-first approach — this one is full of insights and analysis you don’t want to miss.

We revisit past stories, assess how they’ve played out, and challenge some of the industry’s assumptions around whether building great tech is really enough to win in today’s market.

📌 Key Themes Covered:

• Is "great tech" enough for brokerages?

• M3’s broker-first claims – marketing or mission?

• Pineapple’s stock surge – real growth or financial maneuvering?

• Pine’s Properly tool vs. HouseSigma – feature-by-feature breakdown

• Strategic bets: should platforms serve brokers, broker-owners, or borrowers?

⏱ Timestamps 00:00 – The problem with relying only on great technology 00:43 – Welcome to this week’s industry update 01:20 – Why every story today is a follow-up with new data 01:56 – M3 Tech's broker-first narrative under the microscope 04:30 – Who are tech companies really building for? Brokers, borrowers, or broker-owners? 06:06 – Is M3 Tech’s adoption data telling the full story? 07:20 – Pineapple Financial surges 180%… but why? 09:32 – The real reason behind Pineapple’s stock rebound 10:43 – Great tech, weak results? A deeper look at Pineapple One 12:06 – DLC vs. Pineapple: Same market, different outcomes 13:19 – Did Pineapple build backwards? 14:36 – Why tech can’t be the foundation of a brokerage 15:03 – Pine’s borrower-first strategy and $1B in managed mortgages 16:24 – Pine’s path in a collapsing digital mortgage space 17:07 – Pine vs. HouseSigma: Which real estate tool is stronger? 20:24 – Why Pine chose to focus on fewer features 21:01 – Lessons in product design and platform adoption 22:07 – Final thoughts – what this all means going forward

📣 If you’re in mortgage tech, you need to watch this. Don’t forget to like, comment, and subscribe so you never miss an update.

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