In this episode of the Multiverse Leadership Podcast, Justin ITee Walker interviews Steven Schwartz, a digital marketing expert with over 25 years of experience. They discuss the challenges of digital marketing in healthcare, the transition to concierge medical marketing, and the introduction of MADDY, an AI digital marketing assistant.
Schwartz explains the benefits of concierge and direct primary care, emphasizing the importance of personalized patient care. The conversation also touches on the significance of narrowing down to a niche in marketing and the human element in healthcare. The episode concludes with insights on the future of marketing and the role of AI in enhancing business operations.
Connect with : Steven Schwartz Linkedin: https://www.linkedin.com/in/steven-schwartz-concierge-medical-marketing/ Website: https://conciergemd.marketing/
Connect with Justin: LinkedIn: https://www.linkedin.com/in/justin-itee-walker/ Instagram: https://www.instagram.com/justiniteewalker Facebook: https://www.facebook.com/ITeeCMD/
Multiverse Leadership Podcast Guest! “If you’re interested in sharing your story or expertise on the show, I’d love to have you as a guest! Being on the podcast is a great way to connect with our community and get your voice heard. Just reach out by booking a call: https://www.multiverseleadershippodcast.net/ and let me know you want to be a guest. I can’t wait to hear from you!”
Chapters
00:00 Introduction to Digital Marketing Challenges 02:52 Steven Schwartz's Journey in Digital Marketing 06:10 Transition to Concierge Medical Marketing 09:05 The Role of AI in Marketing for Medical Practices 11:54 Understanding Concierge Medicine 14:56 Proactive Healthcare and Patient Relationships 18:02 The Growth of Concierge and Direct Primary Care 20:56 Niche Marketing in Healthcare 23:53 Conclusion and Future of Concierge Medical Marketing 30:24 Narrowing Down Your Niche 33:58 The Importance of Human-Centric Business 39:19 Leveraging AI for Business Growth 44:03 The Human Element in AI 50:20 Being a Human Being vs. a Human Doing
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com