Antonio Botic never set out to be a Content Creator — he was just a guy with a camera, having fun making videos. But that hobby quickly turned into a career, leading him from niche sports content to Wedding Photography and online education. In this episode, Antonio shares his journey, from going viral on TikTok to transitioning into the photography world, navigating brand deals, and staying true to himself as a creator.
We dive into the highs and lows of content creation, the pressure of maintaining consistency, and the delicate balance between creating for virality versus building an engaged audience. Antonio also opens up about handling negative comments, the unpredictability of online success, and how his wife’s simple suggestion to post a video changed everything.
If you're a photographer, content creator, or just someone curious about the behind-the-scenes of online growth, this episode is packed with insights, humour, and real talk about what it means to build a brand in today's digital world.
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Editing & Post Production by Mossy Heart Media. Check out their Website & Instagram.
Music Created by JWPATON. Check out his work on Instagram.
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