In this third episode of My Kind of Business, Alex explores what it really takes to attract clients — without constantly relying on social media. If you’re tired of feeling like you have to show up online every day just to stay visible, this conversation is a breath of fresh air.
Alex shares a different approach to marketing — one rooted in real connection, confidence and consistency. Whether you’re feeling burnt out by the algorithm or just want to diversify how you grow your business, this episode offers simple but powerful ways to build visibility, trust and momentum off the screen.
If you’ve ever wondered, “How do I find clients when I don't want to be online 24/7?” — this one’s for you.
What we cover
00:00 Introduction to Client Attraction Beyond Social Media 06:28 The Power of Networking for Client Connections 15:16 Engaging Through Events and Workshops 21:05 Direct Outreach: Personal Connections Matter
Takeaways
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Social media is not the only way to find clients
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Networking should focus on genuine connection, not selling
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Referrals are one of the most effective and underused strategies
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Hosting events helps you showcase your expertise and build trust
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Collaborations can introduce you to aligned audiences
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Direct outreach shows you care and builds meaningful relationships
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Strong client attraction is rooted in relationship-building
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Following up is where real connection deepens
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Personalised outreach is more effective than mass messaging
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Your clients are waiting for you beyond the scroll
Sound Bites
"You don’t have to rely on social media to grow your business." "Relationships build businesses — not just reels." "Sometimes the most powerful strategy is a message in someone’s inbox." "You already have people in your world who would love to work with you."
Connect with Alex
Join the next Business Connection Online Networking Session: https://alexmccarthycoaching.as.me/businessconnectionsession
Instagram: https://www.instagram.com/alexmccarthycoaching/ Facebook Community: Join here LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching Website: https://www.alexmccarthycoaching.com
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