In this fourth episode of My Kind of Business, Alex is joined by lifestyle and performance coach Sasha Buy for a raw and inspiring conversation about change, identity and living in alignment with your values.
Sasha shares her journey from aspiring healthcare professional to building a thriving personal training business, navigating a pandemic-induced pivot into online coaching and now stepping into a new chapter as an executive coach and soon-to-be mum.
Through honesty, humour and a whole lot of wisdom, Sasha and Alex explore what it really means to grow, evolve and redefine success on your own terms.
Whether you’re considering a career transition, juggling business with motherhood, or simply seeking permission to slow down and trust your gut - this episode will resonate deeply.
Episode Timestamps
00:00 – From healthcare dreams to chasing independence 03:01 – Ambition, rebellion and building something of her own 06:01 – Becoming a personal trainer and growing a successful brand 08:55 – The pandemic pivot: moving into online coaching 11:49 – The mindset shift from short-term results to long-term impact 15:04 – Deciding to leave the fitness world behind 21:24 – Embracing motherhood and letting go of external validation 26:45 – Real talk on online business, boundaries and burnout 31:58 – What success really means (and how it evolves) 37:25 – Designing a business that fits your values 40:06 – Self-permission, intuition and the courage to pivot
What to Expect
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Honest reflections on personal and business evolution
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Insights on letting go of what no longer fits
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A reminder that success doesn’t have to look one way
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Colourful language and plenty of realness (headphones advised if little ears are nearby.
Connect with Sasha
https://www.instagram.com/sashahollybuy/
Connect with Alex
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Book a free Business Connection Online Networking Session: alexmccarthycoaching.as.me/businessconnectionsession
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Instagram: @alexmccarthycoaching
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Facebook Community: Business Connection Community
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LinkedIn: Alex McCarthy on LinkedIn
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Website: www.alexmccarthycoaching.com
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