In this Network In Action Speaker Series session, Vincent Lee—CEO of Anthony Marketing and Goldman Sachs 10,000 Small Businesses alumnus—shares the one thing that will make or break your marketing: trust. Drawing on over seven years of experience helping companies scale from $1 M to $20 M+ in revenue, Vincent dives into brand-driven marketing and the Five C’s of Trust:
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Character: Define and publish your core values to shape public perception
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Chemistry: Create a clear client journey and customer-centric guarantees
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Competency: Showcase real metrics, case studies, and the combined expertise of your team
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Credibility: Leverage reviews, referrals, social proof and public endorsements
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Cause: Articulate your mission so prospects understand why you exist
He explains how low trust drives up cost per lead—and how a strategic focus on these five pillars lowers your acquisition costs and builds lasting customer relationships. Stick around for the live Q&A at the end, where Vincent answers audience questions on applying these principles in roofing, e-commerce and beyond.
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