How would it effect your business if every time your phone rang, or a lead came into your inbox, that client was already sold on your service AND your business before you got to talk to them? Would it benefit your business if clients showed up educated about what you do, ready to sign a contract, and write you a check? In this episode, Chris and Ben dive into "the sale before the sale" and all the things that new business often miss or forget about before the phone ever rings, or you get the opportunity to talk to a potential client. Tune in to hear how YOU can take steps to make this happen in your company!
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