In this episode, we explore how a product that was once mocked for looking strange grew into one of the most popular everyday devices. We look at how a simple design solved everyday problems, how small details like magnets and custom chips turned daily friction into trust, how dropping the headphone jack forced millions to try something new, and how this wireless earbud shaped brand loyalty and pushed rivals to catch up. We unpack how the company used design, timing, and quiet engineering to change habits around the world — all starting with a tiny case that clicks shut in your pocket.
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