Seth Weissman On Building Urban Standard Capital: Relationships That Pay Dividends

Season 4, Episode 9: Jack Stone and Alex Gornik sit down with Seth Weissman, Founder and Managing Partner of Urban Standard Capital, to unpack how a former Goldman Sachs and Perry Capital investor built one of New York’s leading private-credit and development platforms. Weissman shares how his equity background shaped Urban Standard’s design-driven, relationship-first approach to lending—and why committed, discretionary capital wins in the middle market. He also reflects on his early West Chelsea bets, the transition from developer to lender, and how disciplined underwriting and creative structuring define USC’s edge today. TOPICS 00:00 – Introduction 05:04 – From Goldman Sachs to Perry Capital 07:44 – First Deals and the West Chelsea Strategy 13:32 – Raising Capital and Building Investor Confidence 18:03 – Why Committed Capital Changes the Game 21:59 – Inside the Middle-Market Lending Opportunity 27:23 – Private Credit’s Rise and USC’s Playbook 32:05 – Efficiency and Equity DNA in Underwriting 35:11 – Market Volatility and the Case for Credit 43:34 – Equity Returns with Credit Risk Protection 47:32 – Culture, Partnerships, and Bean the Office Dog Shoutout to our sponsor, Lev. The AI-powered way to get real estate deals financed. For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/ Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDaily About No Cap Podcast Commercial real estate is a $20 trillion industry and a force that shapes America’s economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry’s biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate. About CRE Daily  CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.