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January 27, 2025 28 mins

In this episode of Nonprofit411, Sarah Barton welcomes back Candace Cody, Director of Events at Community Boost, to discuss the upcoming Nonprofit Marketing Summit, themed "Evolve." This marks the 10th summit in the series and promises to be one of the most impactful yet. Candace and Sarah explore how the summit provides nonprofit professionals with tools and strategies to adapt and thrive in the ever-changing landscape of 2025, emphasizing technology's role while respecting timeless nonprofit principles. The summit will feature diverse sessions, world-class speakers like Deepak Chopra and Neil Patel, and fun, themed stages inspired by decades like the 70s, 80s, and 2000s.

We discuss:

  • Evolving Nonprofits: Adapting to the digital-first world post-COVID while balancing foundational nonprofit principles.
  • The Summit's Impact: Offering free and accessible resources to nonprofit professionals and creating spaces for learning, connection, and growth.
  • Ripple Mapping: A unique session Sarah is hosting that captures and visualizes the ripple effects of nonprofits’ work.

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The Nonprofit Marketing Summit is happening March 4-6, and you’ll want to be there! Visit the links to secure your spot today.

 

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Episode Transcript

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(00:00):
Attention Nonprofit411 listeners.
The Non profit Marketing Summit, one of the largest non profit events of the year, is just around the corner.
Over 25, 000 non profit professionals will come together to learn proven strategies and explore cutting edge tools to help organizations thrive in 2025.
Nonprofit411 is proud to be a sponsor of this incredible event.

(00:23):
And guess what? We're partnering with the Summit to bring you an exclusive 300 discount on the Experience Plus package.
With Experience Plus, you'll get access to exclusive live sessions packed with actionable insights, all 80 plus session recordings to rewatch at your convenience, and a special swag package that includes a free t shirt and a book of your choice. 7 00:00:45,304.999 --> 00:00:48,564.999 Or if you prefer, grab your free registration today. 8 00:00:49,114.999 --> 00:00:52,915 Visit the show notes now for the discount link or your free registration.

(00:53):
Don't miss this chance to take your nonprofit to the next level.
We'll see you at the Nonprofit Marketing Summit. 11 00:01:00,322.040816327 --> 00:01:11,782.040816327 Welcome to the Nonprofit 411 podcast, the podcast where we speak with nonprofit professionals and experts to uncover strategies, share insights, and tackle the challenges you face in fundraising and sustainability. 12 00:01:12,322.039816327 --> 00:01:16,782.040816327 I'm Sarah Barton, your fundraising growth partner and the founder of Nonprofit 411. 13 00:01:17,232.039816327 --> 00:01:23,792.040816327 My mission is to help you develop tailored strategies and support you as you implement them, ensuring your nonprofit thrives. 14 00:01:24,307.040816327 --> 00:01:30,547.040816327 Let's dive into today's episode and learn from the experiences and expertise of those who have been in your shoes. 15 00:01:35,448.163265306 --> 00:01:38,738.163265306 Hi, welcome to the Nonprofit411 podcast. 16 00:01:38,798.163265306 --> 00:01:41,478.16326531 I'm so excited to have you join us today. 17 00:01:41,478.16326531 --> 00:01:49,628.16426531 I'm Sarah Barton, your presenter, and I'm with Candace Cody, director of events at Community Boost. 18 00:01:49,948.16426531 --> 00:01:59,418.16326531 You may remember she's been on the show before, and we're going to be talking about her upcoming event, the Nonprofit411, which is amazing. 19 00:02:01,418.16426531 --> 00:02:01,988.16426531 Hi, Sarah. 20 00:02:03,808.16426531 --> 00:02:05,48.16426531 Hey, I'm so excited. 21 00:02:05,48.16426531 --> 00:02:16,448.16326531 So we, I had you on last year, unbeknownst to me, really right before the summit, like I didn't know a lot about the summit and then I went to the summit, and it was phenomenal. 22 00:02:16,538.16426531 --> 00:02:18,568.16326531 You did an amazing job. 23 00:02:19,923.16426531 --> 00:02:23,203.16426531 The presenters are just top notch. 24 00:02:23,513.16426531 --> 00:02:29,863.16426531 I met so many colleagues that I work with now on a regular basis, and so I am so excited to welcome you back. 25 00:02:31,123.16426531 --> 00:02:33,33.16426531 Thank you for having me back. 26 00:02:33,43.16426531 --> 00:02:49,653.06326531 It was so much fun being on the last time, and I just loved our conversation, and I am so excited for this next summit to have you actually as a speaker, so I'm sure we'll talk about that more, but I can't wait to have you and welcome you to the summit. 27 00:02:49,793.16326531 --> 00:02:53,293.16326531 the virtual stage for, for the next upcoming summit. 28 00:02:54,58.16326531 --> 00:02:54,688.16326531 Awesome. 29 00:02:54,938.16326531 --> 00:02:55,258.16326531 Yeah. 30 00:02:55,258.16326531 --> 00:02:57,548.16326531 I've been telling everybody about it because I'm really excited. 31 00:02:57,578.16326531 --> 00:03:08,778.16226531 You have invited really amazing guests and people who are dealing with the rapid evolution of the nonprofit sector. 32 00:03:08,828.16226531 --> 00:03:12,328.16226531 And this, so this, this year's topic is evolve. 33 00:03:12,348.16226531 --> 00:03:13,828.06326531 And I think it's such a. 34 00:03:15,908.16326531 --> 00:03:17,338.16326531 well timed topic. 35 00:03:18,538.16326531 --> 00:03:19,348.16326531 Thank you. 36 00:03:19,368.16326531 --> 00:03:19,788.16326531 Yeah. 37 00:03:19,788.16326531 --> 00:03:26,178.16326531 It's, it's crazy because we actually are hitting our 10th Nonprofit411. 38 00:03:26,198.16326531 --> 00:03:27,728.16326531 So congratulations. 39 00:03:28,108.16326531 --> 00:03:28,818.16326531 Thank you. 40 00:03:28,838.16226531 --> 00:03:29,268.16226531 Yeah. 41 00:03:29,268.16326531 --> 00:03:32,428.16326531 I've been on the team for the last three years. 42 00:03:32,428.16326531 --> 00:03:35,78.16326531 This is my seventh summit that I'm planning. 43 00:03:35,368.16226531 --> 00:03:38,138.16226531 There was, there was three incredible ones before I got here. 44 00:03:38,138.16226531 --> 00:03:56,43.16326531 So but it's, It's been such an exciting journey and we just kind of felt like with this 10th summit, like it was the perfect time to reflect on where we've been and where we're going in the sector as a whole and also as, as the summit evolves itself. 45 00:03:56,43.16326531 --> 00:04:00,433.16326531 So it was such a cool moment to do some reflection. 46 00:04:00,493.16326531 --> 00:04:06,573.16326531 And so we were taking a look at some of the themes that we've done in the past three years. 47 00:04:07,573.16326531 --> 00:04:42,458.16326531 And I felt like all of our summits have been very, very forward thinking, and I think that was exactly what was needed at the moment, right? The summit really started as, as a reaction to COVID where every organization that we worked with and was on our email list was just looking for direction of how do we move forward in this newly virtual digital first world where all of my golf events and galas and all of my things that I usually do in person are now Having to navigate the digital space. 48 00:04:42,458.16326531 --> 00:04:45,898.16326531 And so for that reason, we've been very, very tech forward. 49 00:04:45,948.16326531 --> 00:04:53,978.16226531 And it was the perfect way to equip organizations to continue to scale in in these digital spaces. 50 00:04:54,18.16326531 --> 00:04:57,458.16426531 And so now I took I took a look back. 51 00:04:57,628.16426531 --> 00:05:21,343.16426531 And I think a lot of our messaging, I don't, I don't think that this was ever stated outright and it, and it definitely wasn't even the intention, but it could have, if you weren't really diving a little bit deeper and attending the sessions, be interpreted as Hey, like technology is a silver bullet to driving nonprofit growth, which it's not. 52 00:05:21,403.16426531 --> 00:05:26,413.16426531 It's all about how you're leveraging the technology for your organization. 53 00:05:26,733.16426531 --> 00:05:34,853.16426531 And how you leverage that actually goes back to a lot of those foundational principles that have always propelled nonprofits forward. 54 00:05:34,873.16426531 --> 00:05:50,248.16426531 And so, And even myself, like, I just hit 10 years working in the nonprofit sector, and so many people like yourself and so many of our attendees and speakers have been doing this work, if not for a decade, but decades. 55 00:05:50,598.16326531 --> 00:06:02,28.16426531 And so those foundational principles that are hard earned and hard learned over the course of 10, 20, 30, 50 years are still so valuable. 56 00:06:02,38.16426531 --> 00:06:06,438.16426531 It just looks Different in the context of 2025. 57 00:06:06,448.16426531 --> 00:06:18,298.16426531 So that's what I really want to do is really celebrate all of us who have been doing this work a long time and take all of those foundational principles and then put it in the context of how you can. 58 00:06:18,438.16426531 --> 00:06:41,663.16526531 Take these ideas and then use tech tool solutions and all of the opportunities available for organizations To drive growth in 2025 and beyond so that's really where evolve came from I do feel like we're in the midst of this big nonprofit evolution of, of technology and how we engage with it and how we incorporate it into our organizations. 59 00:06:41,663.16526531 --> 00:06:45,133.16526531 And so yeah, it's not about getting rid of the old things. 60 00:06:45,163.16526531 --> 00:06:49,593.16526531 It's about looking at what does that look like in today's context. 61 00:06:50,593.16426531 --> 00:07:00,853.16426531 So I love that for so many reasons because I, you know, my business is relatively new and this is the second time that I've done nonprofit consulting. 62 00:07:01,423.16526531 --> 00:07:02,883.16526531 And one of the things. 63 00:07:03,328.16526531 --> 00:07:06,768.16526531 That is different this time I did it before in 2014. 64 00:07:07,368.16526531 --> 00:07:22,968.16526531 One of the things that's so different this time is that as a solopreneur, I have the opportunity to be able to add to what I do in so many positive ways because of technology, you know, I have a CRM, and I can. 65 00:07:23,513.16526531 --> 00:07:25,913.16526531 Post my social media on it in advance. 66 00:07:25,943.16526531 --> 00:07:27,943.16526531 We were just talking about automations. 67 00:07:27,953.16526531 --> 00:07:39,473.16526531 Like I can do some automations, which helped me with like reminders and things that I know are really important to the people that I serve, but there are other things that. 68 00:07:40,483.16526531 --> 00:07:52,393.16476531 Are the same and actually things that I'm revisiting because this year I have started doing 15 minute phone calls instead of zoom calls with people. 69 00:07:52,393.16476531 --> 00:07:59,573.16426531 I just want to check in for 15 minutes on the phone and it feels different, but. 70 00:08:00,88.16526531 --> 00:08:02,238.16526531 It's right in that space. 71 00:08:02,268.16526531 --> 00:08:07,628.16526531 And it's something that I have not been historically comfortable with. 72 00:08:07,628.16526531 --> 00:08:09,418.16526531 I just, I've never made a ton of phone calls. 73 00:08:09,478.16526531 --> 00:08:15,218.16326531 I, you know, I don't use the phone for that reason which is funny cause I'm 45, so like I'm right there. 74 00:08:15,218.16326531 --> 00:08:16,818.16426531 I'm always on the cusp of everything. 75 00:08:16,828.16426531 --> 00:08:18,138.16426531 I was born in 78. 76 00:08:18,548.16426531 --> 00:08:23,128.16426531 So right as technology was changing and I have a little brother who was born in 82. 77 00:08:24,8.16426531 --> 00:08:25,568.16426531 So by then. 78 00:08:26,118.16426531 --> 00:08:30,528.16426531 Technology was, had infiltrated everything and I was blessed with an opportunity. 79 00:08:31,733.16426531 --> 00:08:33,733.16426531 To be raised with technology. 80 00:08:34,33.16426531 --> 00:08:37,633.16426531 I have no memories without at least a computer in the house. 81 00:08:37,883.16426531 --> 00:08:44,103.16326531 Now the first computer was the Commodore, but you know, I had a computer in my house from the time I was little. 82 00:08:44,553.16326531 --> 00:08:47,23.16326531 And so I think that you're right. 83 00:08:47,23.16426531 --> 00:08:56,953.16426531 I think we're in this really unique place in time where we are evolving, but evolving means looking at the whole picture. 84 00:08:57,543.16426531 --> 00:09:10,733.16426531 And remembering those things that are really strengths and keeping them and then looking at the weaknesses and seeing how we can improve or change in those areas, but it doesn't mean scrapping everything. 85 00:09:12,903.16426531 --> 00:09:13,643.16426531 Exactly. 86 00:09:13,653.16426531 --> 00:09:18,773.16526531 And I feel like it can be overwhelming for a lot of nonprofit professionals. 87 00:09:18,773.16526531 --> 00:09:23,323.16526531 They're like, well, we've been doing this the same way for 20 years. 88 00:09:23,333.16526531 --> 00:09:24,313.16426531 It's like, how do we just. 89 00:09:24,673.16526531 --> 00:09:33,13.16526531 fully change our focus and adopt all this tech and, you know, what does that even look like? It can be, it can be overwhelming. 90 00:09:33,53.16526531 --> 00:09:37,63.16526531 Especially if you're using a lot of new platforms or tools for the first time. 91 00:09:37,513.16426531 --> 00:09:42,583.16526531 And so evolving is also incremental, right? You can do one piece at a time. 92 00:09:42,968.16526531 --> 00:09:48,278.16526531 And it's not so overwhelming because you're incorporating this on an ongoing basis. 93 00:09:48,298.16526531 --> 00:09:54,518.16526531 And it just is enabling growth in a sustainable and organic way for organizations. 94 00:09:54,858.16526531 --> 00:09:58,528.16526531 And so that's really something that I want to equip people with as well. 95 00:09:58,538.16526531 --> 00:10:05,928.16526531 Because yeah, the last thing I ever want is someone to come and be like, wow, there's so much great things. 96 00:10:06,8.16526531 --> 00:10:09,338.16526531 I learned so much and I have no idea what to do next. 97 00:10:09,338.16526531 --> 00:10:11,418.16526531 You know, because there's so much. 98 00:10:11,638.16526531 --> 00:10:16,98.16526531 Opportunity, but that can in and of itself be a little overwhelming. 99 00:10:16,98.16526531 --> 00:10:26,208.16526531 So I do think that with evolve, we're taking this new approach because we want to say like, Hey, here's the things that you're already doing are really effective. 100 00:10:26,508.16526531 --> 00:10:42,663.16526531 Here's just like a few other ideas of how you can do this throughout the next year in order to drive growth and add to it instead of necessarily you know, Yeah, having people revamp the entire way that they've set up their organization. 101 00:10:43,3.16526531 --> 00:10:47,143.16526531 So there's like some really cool sessions that I think are going to help with that. 102 00:10:47,223.16426531 --> 00:10:50,683.16326531 You know, we have Tucker Wanamaker from Thrive Impact. 103 00:10:51,73.16326531 --> 00:11:14,293.16226531 And so his session is all about like, How do you say no to, like, the things that are, are good in order to say yes to the things that are great? And so I'm really excited for so many of the sessions, but I think that's, you know, just an example of one of the sessions that is going to really equip a lot of nonprofit professionals to move forward with that confidence and, and ability as well. 104 00:11:14,993.16326531 --> 00:11:16,883.16326531 Yeah, I think that's very important. 105 00:11:16,893.16326531 --> 00:11:22,383.16326531 I know whenever I work with clients, it's really the first question. 106 00:11:22,393.16226531 --> 00:11:31,133.16326531 I, the first question I usually ask is like, what are you currently doing now? And then my follow up question is, okay, how's that working? Right. 107 00:11:31,553.16226531 --> 00:11:33,598.06326531 And it's funny that. 108 00:11:33,788.16326531 --> 00:11:37,578.16326531 So often the, what are we doing now is really easy to answer. 109 00:11:37,578.16326531 --> 00:11:46,418.16326531 And when I say, how's that working, they say it's not, but they have maintained it for a long period of time, but it's not working. 110 00:11:46,458.16226531 --> 00:11:51,498.16226531 And maybe one at one point it really did work, but you know so many things have changed. 111 00:11:51,498.16226531 --> 00:11:51,738.16226531 Right. 112 00:11:51,738.16326531 --> 00:12:05,628.16326531 And so the, I think pausing, you have to pause and you have to ask that question, how is this working now? And I, we're at a, we're recording this the 17th of January. 113 00:12:05,628.16326531 --> 00:12:09,298.16326531 I think it's going to be released the 29th, but we'll still be in this first month of the year. 114 00:12:09,858.16326531 --> 00:12:14,618.16226531 I think this is, I think at the beginning of the year, but really you can do it anytime. 115 00:12:15,108.16326531 --> 00:12:22,868.16326531 It's really a great time to pause and say, how is that working for me? And I've learned. 116 00:12:23,163.16326531 --> 00:12:24,633.16326531 I'm trying to add in exercise. 117 00:12:24,633.16326531 --> 00:12:29,893.16326531 I really love exercising, but you know, I haven't found a perfect time for it to work. 118 00:12:29,893.16326531 --> 00:12:39,963.16326531 And so I'm playing around with some different times and, and right now I have, it's working well for me, but when it stops working well for me, I need to figure out, like, I still, I'm still going to love to exercise. 119 00:12:39,963.16326531 --> 00:12:45,783.16326531 I'm just going to need to figure out, okay, how can I do this now? Yeah. 120 00:12:45,783.16326531 --> 00:12:49,53.16326531 I, and I mean, I think that's, that's what it is too. 121 00:12:49,53.16326531 --> 00:12:49,673.16326531 It's, it's. 122 00:12:50,63.16326531 --> 00:13:08,3.16326531 Our, our tagline actually for the event is adapt and thrive in 2025 and so a lot of the times it's maybe like when you ask those questions because I also have a background of working directly with organizations on their I digital fundraising campaigns. 123 00:13:08,3.16326531 --> 00:13:10,283.16326531 And so I did that for, for years and years. 124 00:13:10,733.16326531 --> 00:13:23,383.16226531 And so a lot of the times that would also be a question that I would, I would ask, like, so what, why do you want to do this campaign this way? And a lot of the times the answer would be, oh, because we've always done it this way. 125 00:13:23,383.26226531 --> 00:13:32,723.16226531 A lot of the times it's not even that the campaign or event or idea, whatever they're working on, it doesn't even need to be. 126 00:13:33,68.16326531 --> 00:13:42,528.16326531 Fully like done away with it just might need some adaptations to it so that it can thrive in today's landscape. 127 00:13:42,528.16326531 --> 00:13:51,278.16326531 And so that's what we're also really baking into the, the summit itself is what are those ways that we can adapt and. 128 00:13:51,838.16326531 --> 00:13:57,468.16326531 Set ourselves up to really, really thrive and drive growth in 2025 and beyond. 129 00:13:57,468.16326531 --> 00:14:05,198.16226531 So I am, this summit is so extra special for me in so many ways, but I just feel like this is. 130 00:14:05,688.16326531 --> 00:14:14,198.16226531 Kind of the right message at the right time and really overall empowering and yeah, I'm just really excited for this one. 131 00:14:14,208.16326531 --> 00:14:17,588.16326531 Plus, it's a decades theme. 132 00:14:17,998.16326531 --> 00:14:26,428.16326531 So, we have four stages that are fully, like anyone can join live for free, go to all of the sessions. 133 00:14:26,728.16326531 --> 00:14:29,28.16326531 And then we also have our fifth stage. 134 00:14:29,933.16326531 --> 00:14:31,33.16326531 For the first time ever. 135 00:14:31,453.16326531 --> 00:14:36,383.16326531 And this is a gated stage for our experience plus members. 136 00:14:36,383.16326531 --> 00:14:45,673.16326531 And so these are people who like purchase the experience plus pass, and then they have all a whole stage of exclusive sessions, which are mostly workshop oriented. 137 00:14:45,673.16426531 --> 00:15:11,818.16426531 They're, they're Designed to be a little bit more practical so that you know, you're not just getting the know how you're getting the Real opportunity to put these things into action and walk away with something So that's really what a lot of that stage is is designed for but each stage as you navigate through it, you're kind of on a little journey back and forth through time And so that's that's the idea. 138 00:15:11,928.16426531 --> 00:15:16,208.16426531 Yeah, so we have our main stage is gonna be the 70s. 139 00:15:16,218.16426531 --> 00:15:19,408.16326531 So you'll see me all out in 70s vibes. 140 00:15:19,788.16326531 --> 00:15:23,988.16426531 And then we have our community stage is the 80s. 141 00:15:23,998.16426531 --> 00:15:25,478.16326531 So everyone loves the 80s. 142 00:15:25,518.16326531 --> 00:15:26,798.16326531 That's going to be a lot of fun. 143 00:15:27,298.16426531 --> 00:15:29,868.16426531 We have our 1920s stage. 144 00:15:29,878.16426531 --> 00:15:32,388.16426531 So we're going 100 years back. 145 00:15:32,788.16426531 --> 00:15:36,618.16326531 And that will be a swanky type of experience. 146 00:15:36,638.16426531 --> 00:15:40,913.16426531 And then, you know potentially my, my favorite, but it's, it's. 147 00:15:41,478.16426531 --> 00:16:01,48.16426531 Very, very biased, I'll be honest, is the 2000 stage which I feel like we've officially reached the time of nostalgia for, so I'm taking a little bit of a, like a pop punk, Emo route with that one a very off the wall warped tour sort of vibes. 148 00:16:01,48.16426531 --> 00:16:07,28.16426531 And so that's our, our fourth stage and then our, our fifth stage or experience plus stage is gonna be the sixties. 149 00:16:07,28.16426531 --> 00:16:11,978.16426531 So it's just gonna be a really fun journey, like throughout the whole process too. 150 00:16:11,978.16426531 --> 00:16:14,698.16426531 And yeah, I, I'm really looking forward to it. 151 00:16:15,348.16426531 --> 00:16:16,608.16426531 Oh, no, that's interesting. 152 00:16:16,668.16426531 --> 00:16:18,828.16426531 I'm not very good at dressing up, but I'm gonna have to. 153 00:16:19,188.16426531 --> 00:16:20,758.16426531 I'm going to have to find out what stage I'm on. 154 00:16:20,758.16426531 --> 00:16:24,978.16426531 So I know you're on the you're on the 2000 stage. 155 00:16:24,988.16426531 --> 00:16:26,798.16426531 So I'm on the 2000 stage. 156 00:16:28,208.16326531 --> 00:16:31,168.16426531 I can wear pretty much anything on the 2000 stage. 157 00:16:33,758.16326531 --> 00:16:35,628.16426531 So, well, that's so fun. 158 00:16:35,848.16426531 --> 00:16:36,108.16426531 Yeah. 159 00:16:36,108.16526531 --> 00:16:37,548.16326531 I'm so excited to present. 160 00:16:37,558.16326531 --> 00:16:44,368.1642653 It's it is an amazing opportunity and I'm going to get to present on something that I just. 161 00:16:45,353.1642653 --> 00:16:47,873.1642653 I have fallen in love with it's called ripple mapping. 162 00:16:48,193.1642653 --> 00:16:50,753.1642653 I came across my first ripple map. 163 00:16:50,833.1642653 --> 00:16:53,403.1642653 Oh gosh, it was probably four years ago now. 164 00:16:53,433.1642653 --> 00:17:02,283.1652653 And it's a way of capturing people's experiences with your organization and visualizing it. 165 00:17:03,173.1632653 --> 00:17:05,133.0642653 And the amazing thing is. 166 00:17:05,463.1642653 --> 00:17:11,923.1642653 That we often don't realize how far our reach can go. 167 00:17:12,403.1642653 --> 00:17:22,73.1632653 But, you know, I think that the nonprofit market is such, or the summit is such a great example because so in ripple mapping, you like. 168 00:17:22,453.1642653 --> 00:17:47,143.1642653 Interview people who have been involved with your organization and they can be from the community or they can be from your organization and you ask them how they've been impacted by it and you let them kind of just like below and you get, and then when you're all done, you find themes of you know, where you're doing great, you know, and how some of these connections have been made. 169 00:17:47,643.1642653 --> 00:17:56,748.1642653 But I think about how just From the last one, when I was on, I was on this call and then I went to the Nonprofit411. 170 00:17:56,768.1642653 --> 00:18:08,268.1642653 There I was in a conference with Tim Milwaukee, who has been on my show twice and sponsors actually a space for AI for everyone through Nonprofit411. 171 00:18:08,288.1642653 --> 00:18:09,518.1642653 So like, you know, my. 172 00:18:10,383.1642653 --> 00:18:11,103.1642653 Can get a discount. 173 00:18:11,643.1642653 --> 00:18:16,83.1642653 I had Julia Campbell on, and she's phenomenal. 174 00:18:16,313.1642653 --> 00:18:18,133.1642653 You know, she does social media. 175 00:18:18,433.1642653 --> 00:18:23,113.1642653 She did a social media presentation last year that I really enjoyed how to her on. 176 00:18:23,123.1642653 --> 00:18:32,573.1642653 And then I did not meet Mallory Erickson from what the fundraising, I think Eric sensor lesson on the stage. 177 00:18:32,573.1642653 --> 00:18:34,603.1642653 But I know that she was there last year. 178 00:18:35,208.1642653 --> 00:18:45,998.1642653 And, or she's, you know, but we've connected and so like, you know, and then through them, I got connected with other resources, other people. 179 00:18:46,328.1642653 --> 00:18:52,688.1642653 And so you can see just from my own experience that these ripples just continue. 180 00:18:52,728.1632653 --> 00:18:59,58.1642653 And how exciting is it for an organization to collect those? And be able to talk about their impact in a different way. 181 00:18:59,58.1642653 --> 00:19:00,658.1642653 So I'm so excited to share. 182 00:19:00,678.1642653 --> 00:19:12,848.1642653 I can't wait to see what organizations do with that information and how they utilize it and implement it because it becomes amazing to see how much our nonprofits impact their communities. 183 00:19:14,208.1642653 --> 00:19:16,408.1642653 Yeah, I cannot wait for your session. 184 00:19:16,418.1642653 --> 00:19:22,68.1632653 When you first told me about the concepts of ripple mapping, you blew my mind. 185 00:19:22,78.1642653 --> 00:19:54,688.1642653 So I was like, 100 percent that's going to be on the stage at the summit, because I think that's so valuable because there's so many things where it's like you can report on impact, but you Not every impact is necessarily tangible, and so how do you really share that with your stakeholders, share that with your audiences, where it's like maybe you do a fundraising event, and yeah, you reach your fundraising goal, but also there's all these kind of soft tips. 186 00:19:54,688.1642653 --> 00:19:54,708.1642653 Yeah. 187 00:19:55,373.1642653 --> 00:20:06,433.1642653 Soft, hard to measure pieces that can come out of that, that oh, this person heard about your organization there and then they actually connected you to your next major donor. 188 00:20:06,563.1632653 --> 00:20:40,533.1642653 Like, that's not always something that you're able to report on, but now with this concept, there's going to be so many opportunities to also just show the impact of, you know, what the work you're doing, and also better understand what that, Impact is too, because I think that's one of the things that a lot of nonprofit professionals probably don't know is some of those soft impacts that, you know, they're making every day, but because they're caught up in the day to day, they might not be hearing those things and understanding the full impact. 189 00:20:40,533.1642653 --> 00:20:43,303.1642653 So I just think that's going to be so powerful. 190 00:20:43,303.1642653 --> 00:20:44,63.1642653 I would love. 191 00:20:44,368.1642653 --> 00:20:45,528.1642653 To attend your session. 192 00:20:45,558.1642653 --> 00:20:52,728.1642653 I am going to, while I'm hosting, try to pop in a little bit, but I'll definitely be watching the recording after. 193 00:20:52,738.1642653 --> 00:21:11,943.1642653 And yeah, no, I think what's so amazing about the summit and I'm just so thankful to be in this position where I really do see the summit as the sector leaders coming together to move the sector forward. 194 00:21:12,333.1642653 --> 00:21:17,943.1642653 And so we would be completely lost without all of our sponsors, all of our speakers like you. 195 00:21:18,223.1642653 --> 00:21:20,683.1647653 And you just named some of my favorite people in the world. 196 00:21:20,693.1647653 --> 00:21:24,163.1647653 And everyone is just So, so smart. 197 00:21:24,413.1647653 --> 00:21:30,263.1647653 And I've learned so much from, from all of these speakers and partners as well. 198 00:21:30,263.1647653 --> 00:21:33,133.1647653 And just so excited to have them back. 199 00:21:33,133.1647653 --> 00:21:38,693.1642653 You know, Tim Mallory, Julia, everyone's coming back to the summit this time. 200 00:21:38,693.1642653 --> 00:21:43,643.1647653 And then I'm really excited to have Adrian Sargent. 201 00:21:44,53.1647653 --> 00:21:46,413.1647653 Are you familiar with him? I'm not. 202 00:21:46,423.1647653 --> 00:21:48,203.1647653 I saw that he was going to be there. 203 00:21:48,203.1647653 --> 00:21:50,803.1647653 I want to look him up because I haven't gotten to yet. 204 00:21:51,213.1647653 --> 00:21:53,663.1647653 He is so brilliant. 205 00:21:53,673.1647653 --> 00:21:58,673.1647653 He's a professor of philanthropy at the Institute for Sustainable Philanthropy. 206 00:21:58,953.1647653 --> 00:22:01,703.1647653 He's basically like written the book on philanthropy. 207 00:22:02,333.1647653 --> 00:22:05,873.1642653 And so he we're really excited to have him back at the summit. 208 00:22:05,883.1652653 --> 00:22:07,893.1652653 It's been quite a while since he spoke. 209 00:22:08,243.1642653 --> 00:22:13,493.1642653 So we're, we're talking about growing love in fundraising in that session. 210 00:22:13,493.1642653 --> 00:22:16,63.1642653 And we have just so many really, really great. 211 00:22:16,273.1642653 --> 00:22:21,513.1642653 Speakers, including we just got Neil Patel. 212 00:22:21,723.1642653 --> 00:22:23,673.1642653 I don't know if he means anything to you. 213 00:22:23,743.1642653 --> 00:22:24,523.1642653 I do know that name. 214 00:22:24,523.1642653 --> 00:22:24,953.1642653 Yes. 215 00:22:25,63.1642653 --> 00:22:30,233.1652653 So Neil Patel is joining us for a session closing us out on day one. 216 00:22:30,873.1652653 --> 00:22:44,863.1652653 And we have Jake Wood who co founded team Rubicon and we're doing a fireside chat with him just to really like learn what that whole process was like of, you know, creating that incredible organization and also scaling it to what it is today. 217 00:22:45,708.1652653 --> 00:22:51,448.1652653 And then we're going to hear from the one and only Deepak Chopra joining us. 218 00:22:51,588.1652653 --> 00:22:53,138.1652653 Yes, that's so exciting. 219 00:22:54,958.1652653 --> 00:23:00,328.1652653 So we're, we're having just like a stack, stacked speaker lineup this time. 220 00:23:00,328.1662653 --> 00:23:12,438.1662653 So I'm just, I'm just so thankful and excited to provide this opportunity for just honestly so many smart people to join us and show their stuff. 221 00:23:13,923.1662653 --> 00:23:15,963.1662653 So that's what I love about my podcast too. 222 00:23:15,993.1662653 --> 00:23:21,533.1662653 I just get to like talk with all these amazing people who do amazing things and it's so fun. 223 00:23:22,473.1662653 --> 00:23:23,823.1662653 It's so fun. 224 00:23:23,873.1662653 --> 00:23:31,783.1652653 And also, you know, like it's such a great resource that, you know, not, not many things like this are free and available. 225 00:23:31,813.1662653 --> 00:23:32,733.1662653 And so. 226 00:23:33,263.1662653 --> 00:23:46,193.1662653 And, and, you know, with a lot of in person conferences, you got to have some budget set aside for that, you know, cause it's not cheap to fly out and pay for the ticket and you know, pay for all of your travel expenses. 227 00:23:46,193.1662653 --> 00:23:53,793.1662653 You know, there, there's something about being virtual that makes this really accessible to, to anyone with a laptop or even a phone. 228 00:23:53,813.1662653 --> 00:23:55,93.1662653 So, yeah. 229 00:23:55,538.1662653 --> 00:24:10,138.1662653 I'll tell you something I didn't do last year that I did do this year is last year I didn't block the full days on my calendar, and I have all of those days blocked so that I'm sure I'm attending as many as I can. 230 00:24:10,898.1652653 --> 00:24:17,758.1662653 So I recommend that to any of our listeners, if you're going to go, make sure you block the time, you will want to be fully present. 231 00:24:18,453.1662653 --> 00:24:22,473.1662653 You'll be wanting to be able to take those screenshots as they present. 232 00:24:22,783.1662653 --> 00:24:32,403.1662653 And then you will probably also want to be you know, paying for the recordings because you're going to miss all this amazing stuff when you're going to the ones that you're actually in. 233 00:24:32,403.1672653 --> 00:24:37,33.1672653 So like, there's not, you know, there's not enough time in a day to do it all in. 234 00:24:37,468.1672653 --> 00:24:38,478.1672653 In three days. 235 00:24:38,548.1672653 --> 00:24:38,928.1672653 Right. 236 00:24:39,658.1672653 --> 00:24:46,828.1662653 But so, and I will drop a link to the conference in the notes in the show notes here. 237 00:24:47,808.1662653 --> 00:24:53,408.1652653 How else can they reach you, Candace, if they want to reach you and get ahold of you. 238 00:24:54,643.1662653 --> 00:25:06,743.1662653 Sure yeah, so there's, there's a couple ways probably the easiest way, if you're looking to get in touch with me, you can actually just shoot me an email, Candace, C A N D A C E, at communityboost. 239 00:25:07,633.1652653 --> 00:25:12,483.1662653 org, if you're interested in, in reaching out also check out nonprofitmarketingsummit. 240 00:25:13,293.1662653 --> 00:25:14,98.0662653 org for more information. 241 00:25:14,408.1662653 --> 00:25:35,878.1662653 More information about the conference, and you can see our speaker line up there, and all of our sessions that you're able to attend for free, and then, of course, register, and if you are interested in buying your Experience Plus Pass for access to those exclusive sessions and stages, by the time this releases, there'll still be two days to get it. 242 00:25:36,48.1662653 --> 00:25:52,688.1662653 The pass for 100 off, so it's 197 through January 31st, so check it out if you're interested and take advantage of, of the extra, extra money off because that way you get the same incredible experience for less, so. 243 00:25:53,323.1662653 --> 00:25:53,693.1662653 Yeah. 244 00:25:53,893.1662653 --> 00:26:05,733.1662653 The other thing I wanted to say to you, cause I want my listeners to understand that like, this is called the Nonprofit411, but there is so much information that goes so far beyond just marketing. 245 00:26:06,113.1672653 --> 00:26:10,253.1662653 It fundraising is intimately involved with marketing. 246 00:26:10,823.1672653 --> 00:26:11,173.1672653 Right. 247 00:26:11,543.1662653 --> 00:26:15,53.1672653 So it's marketing it's fundraising. 248 00:26:15,343.1672653 --> 00:26:16,593.1672653 It is just. 249 00:26:16,988.1672653 --> 00:26:23,138.1672653 Any type of nonprofit professional development, you really get a little bit of everything here. 250 00:26:23,238.1672653 --> 00:26:28,188.1662653 Even human resources, you know, even human resources, there's, you know, things that are touched on in there. 251 00:26:28,188.1672653 --> 00:26:31,558.1662653 So it's such a dynamic and amazing program. 252 00:26:31,628.1662653 --> 00:26:33,568.1667653 I cannot wait to be there. 253 00:26:33,568.1667653 --> 00:26:39,98.1672653 And I cannot wait to share this out with as many people as I know, because I really want them to join too. 254 00:26:39,418.1672653 --> 00:26:42,408.1672653 And I hope that we make another record year. 255 00:26:43,553.1672653 --> 00:26:46,363.1672653 Yeah, it's, it's already set up for it. 256 00:26:46,363.1672653 --> 00:26:52,33.1672653 And we just, we just need you, the listener to join us there for, to make it even better. 257 00:26:52,83.1662653 --> 00:26:53,703.1672653 So perfect. 258 00:26:54,383.1662653 --> 00:26:55,503.1672653 Thank you, Sarah. 259 00:26:55,513.1662653 --> 00:26:57,593.1667653 I can't wait for your session. 260 00:26:57,593.1667653 --> 00:27:04,133.1662653 I'm so excited to have you part of this incredible event and yeah, just so thankful for, for being here today. 261 00:27:04,613.1662653 --> 00:27:05,43.1662653 Thank you. 262 00:27:05,53.1662653 --> 00:27:08,438.0662653 I am so honored to be welcomed with this. 263 00:27:09,518.1662653 --> 00:27:10,908.1662653 Stages of giants. 264 00:27:10,948.1662653 --> 00:27:12,558.1662653 And so so exciting. 265 00:27:12,568.1662653 --> 00:27:13,858.1662653 So, all right. 266 00:27:13,858.1662653 --> 00:27:18,838.1657653 For my listeners, you can find your link in this chat in the notes and the podcast notes. 267 00:27:18,898.1667653 --> 00:27:23,448.1667653 And I will also be posting that on my social media several times over the next couple of months. 268 00:27:23,848.1667653 --> 00:27:34,748.1667653 I really encourage all of you to sign up and enjoy the amazing experience at the Nonprofit411, which will be March 4th through six. 269 00:27:35,248.1667653 --> 00:27:35,578.1667653 Thanks. 270 00:27:35,578.1667653 --> 00:27:36,418.1667653 And have a great day. 271 00:27:36,718.1667653 --> 00:27:37,88.1667653 Bye. 272 00:27:44,374.3117653 --> 00:27:47,344.3117653 That's a wrap for today's episode of Nonprofit 411. 273 00:27:47,724.3117653 --> 00:27:54,444.3117653 I hope our discussion with nonprofit professionals and experts gave you actionable ideas to take your fundraising efforts to the next level. 274 00:27:54,944.3117653 --> 00:28:01,174.3117653 At Nonprofit 411, I partner with leaders like you to develop strategies and guide you through implementation. 275 00:28:01,554.3117653 --> 00:28:03,324.3107653 Visit nonprofit411. 276 00:28:03,344.3117653 --> 00:28:06,374.3117653 org to learn more and let's take the first step together. 277 00:28:06,564.3117653 --> 00:28:07,454.3117653 See you next time.
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